Sales & Marketing Executive [HORECA] 6616

The Supreme HR Advisory Pte. Ltd.; Singapore; Sur place; SGD 40 000 - 70 000; Plein temps

Résumé du poste

The Supreme HR Advisory Pte. Ltd. is seeking a field-based Sales Executive in Singapore to grow our HORECA and foodservice business by winning new B2B customers and expanding existing accounts.

You will handle each sale from prospecting to payment, including quoting, negotiating and closing contracts. Based mainly in the field, you will visit customers, understand menus and kitchen needs, and drive revenue growth while ensuring on-time payments and strong product adoption across QSR chains,

Responsabilités

• Develop new business in HORECA and foodservice in Singapore
• Identify prospects via market research, cold calls, referrals and field visits
• Present products, conduct tastings, and convert prospects to first orders
• Manage and grow assigned accounts, visit regularly, learn customer menus and needs
• Propose products, pack sizes, and volumes to match customer requirements
• Grow accounts by introducing new products and securing repeat or contract orders
• Be the main contact for customers; resolve service, delivery and quality issues quickly
• Prepare quotations and tender submissions; negotiate pricing within margins
• Renew contracts and supply agreements; open new accounts with proper paperwork and terms
• Track revenue, margins, new accounts, and products per account against targets
• Maintain sales pipeline, visit logs, and weekly activity/forecast reports
• Monitor overdue invoices and coordinate with service, logistics and finance to ensure timely payments
• Share customer feedback and new product opportunities with Sales Manager and brand teams

Connaissances

New business development

Account management

Sales negotiation

Customer service

Description du poste

Role Purpose

The Sales Executive grows our HORECA and foodservice business in Singapore by winning new B2B customers and expanding existing accounts. Based mainly in the field, the role handles each sale from first contact to payment: finding prospects, recommending products, quoting, negotiating, closing and collecting. Success is measured by revenue growth, new accounts won and on‑time customer payments.

Key Responsibilities

• New Business Development
• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions such as schools and hospitals
• Run product presentations, tastings and sampling to turn prospects into first orders
• Account Management & Growth
• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu, volumes and kitchen needs, and recommend the right products and pack sizes
• Grow each account by introducing new products, widening the range they buy and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly
• Quotation, Pricing & Closing
• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and supply agreements, and open new accounts with complete paperwork and credit terms
• Targets, Reporting & Collections
• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep the sales pipeline, visit log and customer records up to date, and submit a weekly activity and forecast report
• Track overdue invoices on the finance aging report and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so that orders are delivered accurately and on time
• Market Intelligence
• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with the Sales Manager and brand teams

Juanna Ng Hui Kee Reg No: R1766616

The Supreme HR Advisory Pte Ltd EA No: 14C7279