Sales Manager - SI

Traka Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

ASSA ABLOY Group in Singapore seeks a System Integrator Sales Manager to expand presence in commercial security and digital access. You will cultivate SI partners, drive specifications, and convert projects from design to award, while strengthening relationships with consultants and project owners.

The role requires a track record in B2B sales, channel management, and a customer-focused mindset, with exposure to healthcare, data centres, and critical infrastructure projects.

Qualifications

• B2B sales experience in security, access control, or smart building solutions.
• Proven channel management and project sales ability within SI ecosystems.
• Strong communication, negotiation, and relationship skills.

Responsibilities

• Develop and grow business with System Integrators and access control partners.
• Drive design-stage to award opportunities and contribute to sales growth.
• Present solutions and provide partner training to drive specifications.
• Maintain CRM forecasts and pipeline updates with accuracy.
• Engage consultants, architects, and project owners in relevant sectors.

Skills

B2B sales

Channel management

Relationship building

Negotiation

CRM

Education

Engineering/Business/IT degree

Tools

CRM (Salesforce)

Job description

Sales Manager - SI **About the Role** ASSA ABLOY Singapore is seeking a results-driven System Integrator Sales Manager to expand our presence in the commercial security and digital access solutions market. This role will focus on developing relationships with System Integrators (SI), access control partners, security solution providers, and smart building ecosystem players to drive specification, project conversion, and sales growth. **Key Responsibilities** * Develop and grow business with System Integrators, security installers, and access control partners. * Drive specification and project opportunities from design stage through to award. * Promote ASSA ABLOY's portfolio of access control, electromechanical locking, wireless locking, and digital access solutions. * Build strong relationships with consultants, architects, project owners, and key channel partners. * Identify and develop new business opportunities within healthcare, data centres, commercial buildings, education, hospitality, and critical infrastructure sectors. * Manage sales pipeline, forecasting, and CRM updates. * Conduct solution presentations, product demonstrations, and partner training sessions. **Requirements** * Degree or Diploma in Engineering, Business, IT, Electronics, or related field. * Minimum 3 years of B2B sales experience in security, access control, building automation, ELV, or smart building solutions. * Proven track record in project sales and channel management. * Strong network within the Singapore security integration ecosystem is highly preferred. * Excellent communication, negotiation, and relationship management skills. * Self-motivated, commercially driven, and customer-focused. **Preferred Experience** * Experience working with System Integrators and access control platforms such as LenelS2, Genetec, Gallagher, CCURE, or similar. * Knowledge of smart building, IoT, and digital access technologies. * Market-leading global brand in access solutions. * Opportunity to shape the future of smart and secure buildings. * Exposure to major commercial and critical infrastructure projects. * Competitive remuneration, career development, and growth opportunities. |**We are the ASSA ABLOY Group**Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.Experience levelAssociateLocationSingapore, Singapore### Benefits of working at ASSA ABLOYOur world of opportunities awaits: including extensive training, international roles and clear expectations for great leadership.