Sales Manager - SI

Assa Abloy Ab; Singapore; On-site; SGD 100,000 - 180,000; Full time

Job summary

ASSA ABLOY Singapore is seeking a results-driven System Integrator Sales Manager to expand our presence in commercial security and digital access solutions. This role focuses on building relationships with System Integrators, access control partners, and smart-building players to drive specification and growth.

You will develop opportunities across healthcare, data centers, commercial buildings, and critical infrastructure while managing pipeline and CRM updates.

Qualifications

• Degree or Diploma in Engineering, Business, IT, Electronics, or related field.
• Minimum 3 years of B2B sales experience in security, access control or smart building solutions.
• Proven track record in project sales and channel management.

Responsibilities

• Develop and grow business with System Integrators, installers, and partners.
• Drive specification and project opportunities from design to award.
• Promote ASSA ABLOY's access control and digital solutions.
• Build relationships with consultants, architects, owners and key channel partners.
• Identify opportunities across healthcare, data centers, offices, education and hospitality.
• Manage sales pipeline, forecasting, and CRM updates.
• Conduct solution presentations, demos, and partner training.

Skills

B2B sales

Relationship management

Communication

Negotiation

Education

Degree or Diploma in Engineering/IT

Tools

LenelS2

Genetec

Gallagher

CCURE

Job description

About the Role ASSA ABLOY Singapore is seeking a results-driven System Integrator Sales Manager to expand our presence in the commercial security and digital access solutions market. This role will focus on developing relationships with System Integrators (SI), access control partners, security solution providers, and smart building ecosystem players to drive specification, project conversion, and sales growth.

Key Responsibilities

• Develop and grow business with System Integrators, security installers, and access control partners.
• Drive specification and project opportunities from design stage through to award.
• Promote ASSA ABLOY's portfolio of access control, electromechanical locking, wireless locking, and digital access solutions.
• Build strong relationships with consultants, architects, project owners, and key channel partners.
• Identify and develop new business opportunities within healthcare, data centres, commercial buildings, education, hospitality, and critical infrastructure sectors.
• Manage sales pipeline, forecasting, and CRM updates.
• Conduct solution presentations, product demonstrations, and partner training sessions.

Requirements

• Degree or Diploma in Engineering, Business, IT, Electronics, or related field.
• Minimum 3 years of B2B sales experience in security, access control, building automation, ELV, or smart building solutions.
• Proven track record in project sales and channel management.
• Strong network within the Singapore security integration ecosystem is highly preferred.
• Excellent communication, negotiation, and relationship management skills.
• Self-motivated, commercially driven, and customer-focused.

Preferred Experience

• Experience working with System Integrators and access control platforms such as LenelS2, Genetec, Gallagher, CCURE, or similar.
• Knowledge of smart building, IoT, and digital access technologies.

Why Join Us?

• Market-leading global brand in access solutions.
• Opportunity to shape the future of smart and secure buildings.
• Exposure to major commercial and critical infrastructure projects.
• Competitive remuneration, career development, and growth opportunities.
• Join ASSA ABLOY and help create safer, smarter, and more open environments.

We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.