Sales Manager, General Trade [Based in Singapore]

Etika Group of Companies; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

Etika Group of Companies in Singapore is seeking an experienced Sales Manager to lead and grow our General Trade business. The role involves hands-on leadership of a field sales team, developing plans across minimarts, independents and outlets, and building strong distributor/wholesale partnerships.

You will drive in-market execution, monitor trends, and coach teams to meet targets while travelling regularly to visit customers and outlets. This is a full-time, on-site role based in Singapore.

Qualifications

• At least 5 years of sales experience in General Trade, preferably FMCG.
• Experience managing distributors and/or wholesalers.
• Experience leading and managing a field sales team.
• Strong customer relationship management and negotiation skills.
• Commercially driven, hands-on and comfortable spending time in the market with customers and the sales team.
• Possess a valid Class 3 driving licence and be comfortable travelling regularly to visit customers and outlets.
• If you have strong experience in General Trade and enjoy building customer relationships and growing the business on the ground, we would like to hear from you.

Responsibilities

• Lead and manage the General Trade sales team to achieve sales targets and business objectives.
• Develop and execute sales plans for the General Trade channel, including minimarts and other independent retail outlets.
• Manage and build strong relationships with distributors, wholesalers and key customers.
• Identify new business opportunities and expand distribution and market coverage.
• Develop effective route and outlet coverage plans to improve sales productivity.
• Ensure strong in-store execution, product availability and brand visibility.
• Monitor market trends, competitor activities and customer developments.
• Manage sales performance, customer accounts, credit and collection matters.
• Coach and guide the sales team to improve field execution and overall performance.
• Work closely with internal stakeholders to deliver the Company's sales and business objectives.

Skills

General Trade

FMCG

Distributor management

Wholesale experience

Field sales leadership

Customer relationship

Negotiation skills

In-market execution

Travel ready

Driving license

Job description

Sales Manager, General Trade [Based in Singapore]

We are looking for an experienced Sales Manager to lead and grow our General Trade business.

This role is ideal for a hands-on sales professional with strong General Trade experience across minimarts, coffeeshops, food courts, hawkers, eateries and on-the-go channels, as well as experience managing wholesalers and distributors.

Key Responsibilities

Lead and manage the General Trade sales team to achieve sales targets and business objectives.

Develop and execute sales plans for the General Trade channel , including minimarts and other independent retail outlets.

Manage and build strong relationships with distributors, wholesalers and key customers.

Identify new business opportunities and expand distribution and market coverage.

Develop effective route and outlet coverage plans to improve sales productivity.

Ensure strong in-store execution, product availability and brand visibility.

Monitor market trends, competitor activities and customer developments.

Manage sales performance, customer accounts, credit and collection matters.

Coach and guide the sales team to improve field execution and overall performance.

Work closely with internal stakeholders to deliver the Company's sales and business objectives.

What We Are Looking For

At least 5 years of sales experience in General Trade, preferably within the FMCG industry.

Prior experience managing distributors and/or wholesalers.

Experience leading and managing a field sales team.

Strong customer relationship management and negotiation skills.

Commercially driven, hands-on and comfortable spending time in the market with customers and the sales team.

Possess a valid Class 3 driving licence and be comfortable travelling regularly to visit customers and outlets.

If you have strong experience in General Trade and enjoy building customer relationships and growing the business on the ground, we would like to hear from you.