Sales Manager

TastyFood Sales & Marketing Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

TastyFood Sales & Marketing Pte Ltd is seeking a results-driven Sales Manager to drive revenue growth across modern trade, CVS, institutions, airlines, and restaurants. You will work with cross-functional teams to deliver strategic plans and profitable outcomes.

With 5+ years in FMCG sales, you will build long-term key accounts, negotiate terms, and guide product launches while aligning with warehouse and marketing.

Qualifications

• Degree in Business, Marketing, or a related discipline.
• Minimum 5 years of relevant sales experience in food distribution, FMCG, or food service environment preferred.
• Advanced knowledge of the industry, market, competitors, and customer landscape.
• Proven selling skills and experience in key account management with various customer types.

Responsibilities

• Develop and execute the annual sales strategy to meet revenue and gross profit targets for assigned customers.
• Implement strategic sales plans to expand noodle product footprint in the Restaurant sector.
• Analyze sales data, market trends, and competitor activity to adjust strategies.
• Build and maintain strong, long-term relationships with key accounts and strategic partners.
• Prepare and manage the sales budget, including trade spending and promotional activities.
• Negotiate contracts, pricing, and trading terms with customers within authorized limits.
• Collaborate with Warehouse & Operations to ensure order fulfilment and delivery issue resolution.
• Liaise with Marketing/Purchasing on product launches, promotions, and supplier-led initiatives.
• Lead, prepare and present new product listings to key retailers for seamless launches.
• Provide market feedback to Management and suppliers to guide product assortment.

Skills

Key account management

Negotiation

Budgeting

Data analysis

Excel

PowerPoint

Word

Education

Bachelor's degree in Business, Marketing or related discipline

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

About the role

You will report directly under the Business Manager to drive the company's sales strategy, revenue growth, and key account management. You will be accountable for business performance, sales results and company's key priorities and objectives. You will also work closely with Warehouse, Operations, and Merchandising teams to achieve company objective.

Key responsibilities

• Develop and execute the annual sales strategy to meet revenue and gross profit targets for assigned customers (Modern trade KA, CVS, Prime mart, Institution, Airlines, Restaurants, and others)
• Implement strategic sales plans specifically to expand noodle product footprint in the Restaurant sector
• Analyse sales data, market trends, and competitor activity to adjust strategies and capture opportunities
• Build and maintain strong, long-term relationships with key accounts and strategic partners
• Prepare and manage the sales budget, including trade spending and promotional activities
• Negotiate contracts, pricing, and trading terms with customers within authorized limits
• Work closely with Warehouse & Operations to ensure optimal order fulfilment, inventory availability, and delivery issue resolution
• Liaise with Marketing/Purchasing on product launches, promotions, and supplier-led initiatives
• Lead, prepare and present new product listings to key retailers to ensure seamless product launches
• Provide market feedback to Management and suppliers to guide product assortment and procurement decisions

About you

• Degree in Business, Marketing, or a related discipline
• Minimum 5 years of relevant sales experience in a similar role (food distribution, FMCG, or food service environment preferred)
• Advanced knowledge and understanding of the industry, market, competitors, and customer landscape
• Proven selling skills and demonstrated experience in key account management (Modern trade KAs, CVS, Prime mart, Institutions, Airlines, and/or Restaurant chains) within fast-moving consumer goods (FMCG)
• Strong negotiation, budgeting, data analysis skills and meticulous in details
• Self-starter who thrives in an SME environment – comfortable with both strategy planning and hands-on execution
• Proficiency in Microsoft Office productivity tools including Excel, Word, and PowerPoint
• Excellent relationship-building and communication skills

About us

We are a well-established local food distribution SME with a lean, dynamic team. We serve a diverse range of customers including Modern Trade KAs, CVS, Prime, Institutions, Airlines, and the Restaurant sector.