Sales Executive (f&b / Horeca)

JORY EMPLOYMENT PTE. LTD.; Singapore; On-site; SGD 40,000 - 67,000; Full time

Benefits offered by this job

Competitive basic salary with comms

Career growth opportunities

Digital sales tools access

Collaborative, performance-driven team

Job summary

JORY EMPLOYMENT PTE. LTD. is seeking motivated Sales Executives to expand its customer base in Singapore's F&B sector. You will acquire new customers, promote the digital ordering platform, manage accounts, and ensure a positive customer experience through after-sales support.

The role focuses on building relationships, driving new business, and achieving sales targets while leveraging CRM and digital tools. Willingness to travel locally and work on-site in Singapore is expected.

Qualifications

• Minimum 3 years of sales experience, preferably in HORECA, F&B, food distribution or FMCG.
• Proven experience in B2B sales and new business development.
• Existing network within Singapore's F&B industry will be a strong advantage.
• Good understanding of food products and F&B purchasing requirements.
• Comfortable with cold calling, customer visits and prospecting.
• Experience in account management, customer service and payment collection.
• Familiarity with CRM systems or digital ordering platforms is preferred.
• Strong communication, negotiation and interpersonal skills.
• Self-motivated, target-driven and able to work independently.
• Proficiency in Mandarin and/or Malay will be an advantage.
• Willing to travel frequently for customer visits. A valid driving licence and own vehicle will be an advantage.

Responsibilities

• Identify and acquire new customers, including restaurants, cafés, hotels, food courts, hawker stalls, caterers and central kitchens.
• Generate leads through cold calling, field visits, referrals and networking.
• Understand customers' purchasing needs and recommend suitable food products and pricing.
• Introduce the company's digital ordering platform and assist customers with registration and their first orders.
• Achieve individual customer acquisition and sales targets.
• Build and maintain strong relationships with existing customers.
• Encourage repeat purchases and increase customer ordering frequency.
• Promote additional product categories through upselling and cross-selling.
• Monitor customer purchasing activities and follow up on inactive or declining accounts.
• Monitor customer payment terms and follow up on outstanding payments.
• Assist with account reconciliation and collection activities.
• Maintain accurate customer records, sales pipelines and visit reports.
• Monitor sales performance, new customer acquisition, repeat orders and payment collection.
• Keep track of market trends, competitor pricing and customer feedback.

Skills

New business development

Account management

Cold calling

Negotiation

Customer service

Tools

CRM systems

Digital ordering platforms

MS Excel

Job description

About the Company

Our client is a technology-driven Food Supply Chain Company providing a one-stop food sourcing solution for F&B businesses across Singapore.

Through its digital ordering platform, customers can conveniently access a wide range of food products, including meat, poultry, seafood, vegetables, fruits, eggs, dry goods and packaged products.

About the Role

Our client is looking for motivated and results-driven Sales Executives to expand its customer base within Singapore's F&B industry.

You will be responsible for acquiring new customers, introducing the company's digital ordering platform, growing existing accounts and ensuring a positive customer experience through effective after-sales support.

Key Responsibilities

New Business Development

• Identify and acquire new customers, including restaurants, cafés, hotels, food courts, hawker stalls, caterers and central kitchens.
• Generate leads through cold calling, field visits, referrals and networking.
• Understand customers' purchasing needs and recommend suitable food products and pricing.
• Introduce the company's digital ordering platform and assist customers with registration and their first orders.
• Achieve individual customer acquisition and sales targets.

Account Management & Sales Growth

• Build and maintain strong relationships with existing customers.
• Encourage repeat purchases and increase customer ordering frequency.
• Promote additional product categories through upselling and cross-selling.
• Monitor customer purchasing activities and follow up on inactive or declining accounts.

Payment Collection & Reporting

• Monitor customer payment terms and follow up on outstanding payments.
• Assist with account reconciliation and collection activities.
• Maintain accurate customer records, sales pipelines and visit reports.
• Monitor sales performance, new customer acquisition, repeat orders and payment collection.
• Keep track of market trends, competitor pricing and customer feedback.

Requirements

• Minimum 3 years of sales experience, preferably in HORECA, F&B, food distribution or FMCG.
• Proven experience in B2B sales and new business development.
• Existing network within Singapore's F&B industry will be a strong advantage.
• Good understanding of food products and F&B purchasing requirements.
• Comfortable with cold calling, customer visits and prospecting.
• Experience in account management, customer service and payment collection.
• Familiarity with CRM systems or digital ordering platforms is preferred.
• Strong communication, negotiation and interpersonal skills.
• Self-motivated, target-driven and able to work independently.
• Proficiency in Mandarin and/or Malay will be an advantage.
• Willing to travel frequently for customer visits. A valid driving licence and own vehicle will be an advantage.

What the Company Offers

• Competitive basic salary with performance-based commission.
• Opportunities for career growth within a fast-growing business.
• Access to a comprehensive food product range and digital sales tools.
• Collaborative and performance-driven working environment.