Field Sales

Private Advertiser; Singapore; On-site; SGD 39,000 - 67,000; Full time

Benefits offered by this job

Competitive salary package

Incentives and commissions

On-the-job training

Career growth opportunities

Collaborative working environment

Medical coverage

Job summary

Private Advertiser is seeking a Field Sales Executive in Singapore to drive new business, manage key accounts and achieve monthly sales targets within the local food service market. You will identify opportunities, visit customers and present food ingredients while building long-term partnerships.

Ideal candidates will have B2B sales or account management experience, strong communication and negotiation skills, and a proactive, results-driven mindset.

Qualifications

• Previous experience in sales, business development or account management, preferably in a B2B environment.
• Experience in food ingredients, food trading, distribution, food service or the hospitality industry is an advantage.
• Strong communication, interpersonal and negotiation skills.
• A proactive and results-oriented mindset, with the ability to identify opportunities and close sales.
• Comfortable with cold calling, customer visits and developing new accounts.
• Good organisational and time management skills.
• Able to work independently while collaborating effectively with the internal team.
• Willingness to travel extensively within Singapore for customer visits.
• Proficiency in Microsoft Office and basic sales reporting tools.
• Knowledge of food ingredients is an advantage, but candidates who are willing to learn are welcome to apply.

Responsibilities

• Identify and develop new business opportunities among hotels, restaurants and other food service customers across Singapore.
• Conduct customer visits, cold calls and follow-ups to generate new leads and expand the customer base.
• Build and maintain strong relationships with existing customers to ensure satisfaction, repeat business and long-term partnerships.
• Understand customers’ needs and recommend suitable food ingredients and products for their businesses.
• Prepare quotations, negotiate pricing and commercial terms, and follow up on sales enquiries and orders.
• Achieve monthly and quarterly sales targets and other agreed KPIs.
• Identify opportunities to increase sales through product recommendations, upselling and cross-selling.
• Monitor market developments, competitor activities and customer feedback.
• Work closely with the internal sales and operations teams to ensure smooth order processing and timely delivery.
• Maintain accurate customer records and sales activity reports.

Skills

Communication skills

Negotiation

Cold calling

Time management

B2B sales

New business development

Independent worker

Travel readiness

Microsoft Office

Tools

Microsoft Office

Job description

About the Role

We are seeking a motivated and results-driven Field Sales Executive to join our growing sales team in Singapore.

Our business specialises in supplying food ingredients and related products to hotels, restaurants and other food service businesses. In this role, you will be responsible for developing new business opportunities, building strong customer relationships and growing sales within the local food service industry.

This is an excellent opportunity for a proactive sales professional who enjoys meeting customers, identifying business opportunities and working towards sales targets.

Key Responsibilities

• Identify and develop new business opportunities among hotels, restaurants and other food service customers across Singapore.

• Conduct customer visits, cold calls and follow-ups to generate new leads and expand the customer base.

• Build and maintain strong relationships with existing customers to ensure satisfaction, repeat business and long-term partnerships.

• Understand customers’ needs and recommend suitable food ingredients and products for their businesses.

• Prepare quotations, negotiate pricing and commercial terms, and follow up on sales enquiries and orders.

• Achieve monthly and quarterly sales targets and other agreed KPIs.

• Identify opportunities to increase sales through product recommendations, upselling and cross-selling.

• Monitor market developments, competitor activities and customer feedback.

• Work closely with the internal sales and operations teams to ensure smooth order processing and timely delivery.

• Maintain accurate customer records and sales activity reports.

Requirements

• Previous experience in sales, business development or account management, preferably in a B2B environment.

• Experience in food ingredients, food trading, distribution, food service or the hospitality industry is an advantage.

• Strong communication, interpersonal and negotiation skills.

• A proactive and results-oriented mindset, with the ability to identify opportunities and close sales.

• Comfortable with cold calling, customer visits and developing new accounts.

• Good organisational and time management skills.

• Able to work independently while collaborating effectively with the internal team.

• Willingness to travel extensively within Singapore for customer visits.

• Proficiency in Microsoft Office and basic sales reporting tools.

• Knowledge of food ingredients is an advantage, but candidates who are willing to learn are welcome to apply.

What We Offer

• Competitive salary package commensurate with experience.

• Performance-based sales incentives and commission.

• On-the-job training and product knowledge development.

• Opportunities for career growth and progression.

• A supportive and collaborative working environment.

• Employee benefits and medical coverage.

About the Company

We are a Singapore-based food trading and distribution business supplying a wide range of food ingredients and related products to customers in the food service industry. We are committed to providing quality products, reliable service and practical solutions that support our customers’ business needs.

We value long-term customer relationships, teamwork and continuous improvement, and we offer our employees the opportunity to grow alongside the business.

If you enjoy building customer relationships, developing new business and growing sales in the food service industry, we would love to hear from you.