Sales Executive

PHANIC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

44-hour work week

Annual leave 10 days

Job summary

PHANIC PTE. LTD. is seeking a Channel Manager to drive online and retail sales across Singapore and Malaysia. You will oversee Shopee/Lazada operations, plan pricing and promotions, and report on channel performance to boost revenue.

You’ll work closely with product, marketing, and partners, focusing on B2B opportunities, channel CS, and SKU development with Korean partners. Travel internationally as needed; interest in K-beauty helps.

Qualifications

• Experience managing e-commerce or retail channels in SG/MY.
• Hands-on with major platforms (Shopee/Lazada) in SG/MY.
• Working knowledge of Korean a strong advantage for partner collaboration.

Responsibilities

• Manage day-to-day operations for online and retail channels including B2B opportunities.
• Plan channel-specific pricing policies and promotions.
• Monitor channel performance metrics and report results.
• Handle channel-specific CS inquiries and requests.

Skills

E-commerce ops

Channel management

Pricing strategy

B2B sales

Customer support

Korean language

Tools

Shopee

Lazada

Job description

Overall Job Objectives: Manage channel-specific sales activities across online commerce and retail platforms in Singapore/Malaysia, driving execution and results at the channel level.

Key Duties and Responsibilities:

• Manage day-to-day operations for online commerce channels (Shopee, Lazada, etc.) and retail channels, including B2B opportunities

• Plan channel-specific pricing policies and promotions

• Monitor and manage key channel performance metrics (sales, profit, etc.) and report on results

• Manage channel-specific CS (customer inquiries and requests)

Job Specifications:

• 3-4 years of experience operating e-commerce or retail channels

• Hands-on experience operating major e-commerce platforms in Singapore/Malaysia required

• Working proficiency in Korean is a strong advantage, as the role involves close, day-to-day collaboration with Korean sales/distribution partners on SKU development

• Open to international business travel as needed

• A genuine interest in and understanding of K-beauty/K-products

Key Deliverables:

• Channel operation and promotion plans

• Channel-specific sales performance reports

• Channel-specific CS response records

Benefits of the role:

• 44-hour work week

• Annual Leave: 10 days

About INITIA Group

INITIA Group is a Singapore-based company that develops and operates its own brands across F&B, beauty, wellness, and lifestyle.

Since launching our first F&B brand in 2013, we've steadily expanded our business and now operate more than 20 brands across Singapore and Malaysia. Our beauty and lifestyle brands include Walking On Sunshine and KANTIK by GOYO, alongside F&B brands such as DRIM, DRIM Gold, MODU, and TOFU G.

Working in beauty sales at INITIA Group goes beyond managing channels that are already up and running. You'll directly operate online commerce platforms like Shopee and Lazada and retail channels, plan channel-specific pricing and promotions, and see your work translate directly into sales and real customer response.

Because sales works closely alongside product planning, branding, marketing, and content teams, you'll get to experience how a product actually turns into revenue and grows — well beyond the scope of channel operations alone.

You'll also gain broader market understanding and hands-on experience across both the Singapore and Malaysia markets. As a fast-growing organization, there are frequent opportunities to take on new projects — from expanding into new channels to planning promotions — and for those who take initiative, that means wider roles and real potential for growth.

You may visit our website to learn more about us: INITIA Group website