Sales Director (Saas)

Atomic Recruitment SEA; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

Atomic Recruitment SEA is seeking a Sales Director to drive commercial expansion across Singapore and Southeast Asia. You will lead the full sales cycle, open doors, build pipelines, and close enterprise deals with banks and financial institutions.

You will present the SaaS platform, translate technical capabilities into business value, and develop strategic relationships. The role partners with the CEO and technology team to refine go-to-market and drive adoption.

Qualifications

• Proven experience in B2B enterprise sales or business development within FinTech, SaaS, banking technology or financial services.
• Established network of senior decision-makers, particularly CFOs, Treasurers, Heads of Finance and banking stakeholders.
• Track record of personally generating new business, building pipelines and closing enterprise deals.
• Experience presenting and demonstrating SaaS platforms to senior stakeholders, translating tech into value.
• Strong understanding of corporate finance, treasury operations, payments or financial workflows.
• Hands-on hunter with commercial instincts, able to drive sales independently in a lean team.
• Excellent stakeholder management, presentation, negotiation and relationship-building skills.

Responsibilities

• Drive new business development across enterprises, banks and financial institutions in Singapore and Southeast Asia.
• Own the full sales cycle, including prospecting, meetings, needs analysis, product demos, and deal closure.
• Present and demonstrate the SaaS platform, articulating its value around trade finance and working capital optimization.
• Develop strategic relationships with banks, NBFCs, and ecosystem players.
• Collaborate with CEO and tech team to refine go-to-market strategy and drive product adoption.

Skills

Enterprise sales

FinTech SaaS

Stakeholder management

Pipeline development

Negotiation skills

Presentation skills

Independent hunter

Job description

We are partnering with a growing FinTech company to hire a Sales Director to drive its commercial expansion across Singapore and the wider Southeast Asian market.

Working closely with the CEO in a lean and entrepreneurial environment, you will lead the full sales cycle, from opening doors and identifying business opportunities to presenting and demonstrating the platform, negotiating commercials and closing deals.

The Role:

• Drive new business development across enterprises, banks and financial institutions in Singapore and Southeast Asia.
• Leverage existing relationships with CFOs, Treasurers, Heads of Finance and senior decision-makers to generate opportunities and build a strong sales pipeline.
• Own the full sales cycle, including prospecting, client meetings, needs analysis, product presentations, live demonstrations, commercial negotiations and deal closure.
• Present and demonstrate the company's SaaS platform, articulating its value proposition around trade finance, supply chain finance and working capital optimisation.
• Understand clients' financial workflows and business challenges, translating them into relevant technology solutions.
• Develop strategic relationships and referral partnerships with banks, financial institutions and relevant ecosystem players.
• Work closely with the CEO and technology team to refine the go-to-market strategy, gather customer feedback and drive product adoption.
• Take ownership of client relationships beyond the initial sale, supporting onboarding, account growth and long-term commercial partnerships.

What We're Looking For:

• Proven experience in B2B enterprise sales or business development within FinTech, SaaS, banking technology or financial services.
• An established network of senior decision-makers, particularly CFOs, Treasurers, Heads of Finance and banking stakeholders.
• A strong track record of personally generating new business, building pipelines and closing enterprise deals.
• Experience presenting and demonstrating SaaS platforms or technology solutions to senior business stakeholders, with the ability to translate technical capabilities into commercial value.
• Strong understanding of corporate finance, treasury operations, payments or financial workflows.
• A hands-on hunter with strong commercial instincts, comfortable driving sales independently in a lean team without an established pipeline.
• Excellent stakeholder management, presentation, negotiation and relationship-building skills.

Preferred, but not essential:

• Experience in trade finance, supply chain finance, working capital solutions, invoice financing, receivables financing or transaction banking.
• Existing relationships with banks, NBFCs, financial institutions and corporate treasury teams.
• Experience selling financial technology platforms to enterprise customers.