Sales Director

DIESELMECH ASIA PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Dieselmech Asia Pte Ltd in Singapore seeks an experienced Sales Director to lead the sales strategy for marine, ship repair and industrial engineering services across Singapore and regional markets.

The role requires a hands-on commercial leader with strong industry relationships, technical-commercial understanding, and a proven ability to convert opportunities into profitable contracts in a growth-oriented business.

Qualifications

• Bachelor's degree required; Mandarin proficiency is essential.
• Minimum 5 years in sales, business development or commercial roles in marine/industrial sectors.
• Experience engaging with Asian shipowners and regional market knowledge preferred.
• Proven track record leading sales teams and achieving revenue targets.

Responsibilities

• Develop and execute annual sales strategy, budgets, and KPIs.
• Identify new revenue streams and regional expansion, especially in Asia.
• Lead bid proposals, tenders, and service agreements with cross-functional teams.
• Manage key accounts and build senior-level customer relationships.
• Coach and lead the sales team to achieve targets.

Skills

Strategic commercial leadership

Technical-commercial acumen

Negotiation

Customer relationship management

Analytical capabilities

Communication and presentation

Entrepreneurial mindset

Education

Bachelor's degree

Proficiency in Mandarin

Job description

Job Summary

Dieselmech Asia Pte Ltd operates in the marine engineering and diesel engine services sector, supporting customers with technical expertise, maintenance solutions, and engineering services for marine and industrial applications.

As the company pursues its next phase of growth, we are seeking an experienced and commercially astute Sales Director to lead our sales strategy, strengthen customer relationships, develop new business opportunities, and drive sustainable revenue growth across Singapore and regional markets.

The successful candidate will combine strategic sales leadership with strong industry relationships, technical-commercial understanding, and a proven ability to convert business opportunities into profitable contracts.

Position Overview

The Sales Director will be responsible for developing and executing the company's sales and business development strategy, with a focus on marine, ship repair, and industrial engineering customers.

This position requires a hands-on commercial leader who can identify new markets, secure strategic accounts, lead the sales team, negotiate major contracts, and work closely with technical and operational departments to deliver commercially viable solutions.

The successful candidate will play a key role in strengthening Dieselmech Asia's market position, increasing customer penetration, improving sales performance, and establishing long-term partnerships with customers and industry stakeholders.

Key Responsibilities

A. Sales Strategy and Revenue Growth

• Develop and execute the company's annual sales strategy, revenue targets, and business development plans.

• Identify new revenue streams, market segments, and regional expansion opportunities especially within China.

• Establish sales forecasts, budgets, key performance indicators (KPIs), and account development plans.

• Drive profitable growth across marine engineering, diesel engine maintenance, spare parts, technical services, and related engineering solutions, in line with the company's capabilities.

• Monitor market trends, competitor activities, customer requirements, and emerging business opportunities.

B. Business Development and Key Account Management

• Develop and maintain strategic relationships with shipowners, ship managers, shipyards, marine operators, offshore companies, and industrial customers.

• Build relationships with senior decision-makers, including technical superintendents, fleet managers and procurement team.

• Identify, qualify, and pursue new business opportunities through direct engagement, industry networking, strategic partnerships, and customer referrals.

• Lead the preparation and presentation of commercial proposals, tenders, quotations, and service agreements.

• Develop long-term customer partnerships to secure repeat business and increase customer lifetime value.

C. Commercial Negotiation and Contract Management

• Evaluate contract terms, payment conditions, commercial risks, and customer credit exposure in collaboration with relevant departments.

• Oversee the sales pipeline, opportunity conversion, contract awards, and sales performance reporting.

• Ensure commercial commitments are aligned with the company's operational capacity, technical capabilities, and financial objectives.

D. Sales Team Leadership

• Lead, coach, and develop the sales and business development team.

• Establish clear individual and team sales targets, performance measures, and accountability.

• Build a disciplined sales culture focused on customer engagement, opportunity management, conversion rates, and profitable growth.

• Identify capability gaps and implement training programmes to strengthen technical selling, negotiation, and account management skills.

E. Customer and Market Development

• Strengthen Dieselmech Asia's reputation as a dependable marine engineering and diesel engine services partner.

• Represent the company at relevant maritime exhibitions, industry conferences, technical seminars, and customer meetings.

• Develop strategic alliances with equipment manufacturers, authorised service partners, suppliers, shipyards, and other industry stakeholders where commercially appropriate.

• Gather customer feedback and market intelligence to identify service gaps and opportunities for new offerings.

• Work with management to assess market entry opportunities and develop commercially sound regional growth plans.

F. Cross-Functional Collaboration

• Work closely with technical, service, workshop, procurement, finance, and operations teams to ensure sales commitments can be delivered effectively.

• Monitor customer satisfaction, resolve commercial escalations, and support customer retention.

• Provide management with regular updates on sales performance, market developments, major opportunities, and commercial risks.
  

Qualifications and Experience

Education

• Bachelor's degree in any discipline.

• Profiency in Mandarin is a must.

• Additional experience and network in China mainland or Hongkong will be advantageous.

Professional Experience

• Minimum of 5 years of relevant sales, business development, or commercial experience, preferably within the marine engineering, offshore, diesel engine, ship repair, or industrial services sectors.

• Demonstrated experience leading sales teams, managing strategic accounts, and achieving revenue and profitability targets.

• Experience engaging with Asian shipowners, ship managers, shipyards, offshore operators, industrial clients, or related maritime stakeholders.

• Regional experience across China Mainland will be an advantage.

• Experience managing tenders, complex B2B sales cycles, pricing strategies, and high-value service contracts.

Required Skills and Competencies

• Strategic commercial leadership: Ability to translate business objectives into measurable sales growth and market expansion.

• Technical-commercial acumen: Ability to understand marine engineering services, diesel engine maintenance, spare parts, and customer operating requirements.

• Negotiation and financial discipline: Ability to negotiate effectively while protecting margins, cash flow, and contractual interests.

• Customer relationship management: Strong interpersonal skills and the ability to establish trusted relationships with senior industry stakeholders.

• Analytical capabilities: Proficiency in sales forecasting, pipeline management, market analysis, and performance reporting.

• Communication and presentation: Excellent written and verbal communication skills in English.

• Entrepreneurial mindset: Proactive, resilient, commercially focused, and comfortable operating in a growth-oriented business environment.

Key Performance Indicators (KPIs)

The Sales Director will be assessed against agreed commercial and operational objectives, including:

• Annual revenue growth and achievement of sales targets.

• Gross profit and gross margin performance.

• Commercial risk management and quality of receivables in collaboration with Finance.

Specific targets will be established by management based on the company's business plan, available resources, and market conditions.

Personal Attributes

The ideal candidate is commercially driven, technically curious, customer-focused, and results-oriented. They must be comfortable engaging with senior decision-makers, navigating complex B2B sales cycles, and working closely with technical teams to deliver solutions that create measurable value for customers.

The candidate should demonstrate integrity, accountability, resilience, sound commercial judgment, and the ability to balance revenue growth with sustainable profitability.

What We Offer

• An opportunity to play a significant role in the company's growth and commercial development.

• Direct engagement with senior management and strategic customers.

• Exposure to the regional maritime, offshore, and industrial engineering sectors.

• An entrepreneurial environment where commercial initiative and measurable results are valued.

• A competitive remuneration package, including performance-based incentives, commensurate with experience and achievement.