Sales Director

Maker Lab; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Maker Lab is seeking a Sales Director (Singapore) to lead new business efforts across APAC, opening doors and winning clients for embedded teams, creative studio services, AI, and consulting. You will own the sales process, set targets, and build a robust pipeline, supported by the management team.

You will leverage a senior network in Singapore and APAC, price deals, and protect margins while guiding a project from proposal through delivery.

Qualifications

• 12 to 15+ years in the industry, with at least 5 years in a pure new-business role within an advertising, creative, consulting, or marketing agency.
• Hunter mentality with strategic thinking and focus on profitable growth.
• Proven track record of winning new logos, closing large retainers or embedded team deals.
• Senior network across the Singapore and APAC marketing community with relationships to senior decision-makers.
• Experience selling AI, technology-led, or managed services is a strong plus.
• Confident presenter and negotiator with CMO and C-suite exposure.

Responsibilities

• Drive new business strategies; source outbound leads and nurture inbound opportunities globally, focusing on APAC.
• Leverage CMOs, Marketing Directors, and Procurement leads to drive new business.
• Plan and execute agency sales and marketing strategies, including campaigns and events.
• Measure sales activity using CRM, manage pipeline reporting and revenue forecasting.
• Lead proposal development, scope definition, and pricing across service lines.
• Develop pitch materials, manage pitch teams, create case studies, and present credentials.
• Prioritize engagements with at least a 6-month commitment over short, low-value projects.
• Negotiate MSAs, SOWs, and fee structures to protect margins.
• Ensure structured handover of new clients to Operations and account leads.
• Flag non-standard terms early to price accurately; oversee budget planning with focus on results.

Skills

New business

Hunter mentality

Strategic thinking

C-suite outreach

APAC markets

Relationship building

Job description

Sales Director (Singapore)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

12 Months FTC

As our business continues to grow and reach new heights, we are looking for a commercially sharp Sales Director to join us as we continue to scale across APAC. This is a hunter role, focused on opening doors and winning new clients across embedded teams, creative studio services, AI, and consulting. You’ll work with our management team to own and manage the sales process, set up commercial targets, and build a solid pipeline of new business opportunities. You’ll have the trust and empowerment of the management team to move the needle.

Role:

• Drive new business strategies, proactively source outbound leads, and nurture inbound opportunities globally, with a focus on APAC.
• Leverage an existing network of CMOs, Marketing Directors, and Procurement leads to drive new business.
• Work with cross-functional stakeholders to plan and execute agency sales and marketing strategies, including campaigns and events, to acquire new leads.
• Measure all sales activity using CRM tools, owning pipeline reporting and revenue forecasting, which will be reviewed quarterly with leadership.
• Lead proposal development, scope definition, and pricing across all service lines.
• Develop compelling pitch materials, project manage pitch teams, create case studies, and present credentials to clients.
• Prioritise engagements with at least a 6-month commitment over short, low-value projects.
• Negotiate MSAs, SOWs, and fee structures, protecting margins and ensuring no discounts below agreed thresholds without approval from the Finance Director and CEO.
• Ensure a structured, documented handover of new clients to Operations and account leads, translating commercial agreements into clear scopes, resourcing, KPIs, and delivery expectations.
• Flag non-standard terms and risks early so they can be priced in accurately.
• Oversee budget planning and fiscal management processes with a strong focus on driving results.

You:

• ~12 to 15+ years in the industry, with at least 5 years in a pure new-business role within an advertising, creative, consulting, or marketing agency.
• A hunter mentality with strategic thinking, chasing profitable growth rather than just volume.
• Proven track record of winning new logos, closing large retainers or embedded team deals, and managing a full-funnel sales cycle.
• Senior network across the Singapore and APAC marketing community, with established relationships with senior decision-makers in technology, FMCG, financial services, or relevant industries.
• Experience working in other APAC markets, bringing a global outlook.
• Strong commercial acumen and financial literacy: able to price a deal, read a P&L, understand diverse business processes, and protect margins.
• Experience selling AI, technology-led, or managed services is a strong plus, alongside a curiosity about AI and how it's changing the way brands work.
• Confident presenter and negotiator, comfortable leading conversations at the CMO and C-suite level, as well as with global procurement teams.
• Strong communicator with demonstrated success in handling and communicating complex or sensitive business issues to senior management.
• Self-driven, highly organised, and able to build a pipeline from scratch with limited oversight while easily navigating various roles and personality types.
• A positive individual who can motivate and inspire, demonstrating a high tolerance and appreciation towards ambiguity and change.