Sales & Business Development Assistant - US Market

WS International Pte.Ltd; Singapore; On-site; SGD 38,000 - 60,000; Full time

Job summary

WS International Pte.Ltd is seeking a proactive Sales & Business Development Assistant to support growth in the U.S. market.

You will identify new opportunities via LinkedIn, research prospects, and build a qualified database while collaborating with management on RFQs and opportunities. The role emphasizes digital savviness, organization, and a long-term career in international B2B sales, with exposure to AI-powered tools and cross-functional collaboration across engineering, sourcing,

Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, International Business, Supply Chain, Engineering, or related field.
• Approximately 1–5 years of experience in sales, business development, account support, B2B marketing, or related role.
• Strong interest in international B2B sales and the U.S. market.
• Comfortable conducting online customer research and cold outreach.
• Good understanding of LinkedIn prospecting and social media lead generation.
• Experience using ChatGPT or similar AI tools for research, communication, and productivity.
• Strong organizational and follow-up skills to manage multiple customers, projects, and deadlines.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Research potential customers in the U.S. market using LinkedIn and online platforms.
• Identify key decision-makers and build a structured database of prospects.
• Prepare outreach emails and LinkedIn messages and follow up to convert leads.
• Support LinkedIn and social media activities for B2B customer acquisition.
• Coordinate with internal teams to track projects and sales reports.

Skills

B2B sales

LinkedIn prospecting

AI tools usage

Research and data gathering

Organizational skills

Follow-up and negotiation

Communication

Excel and PowerPoint

Education

Diploma or Bachelor's degree in Business/Marketing/International Business/Supply Chain/Engineering

Tools

LinkedIn

ChatGPT

Job description

About the role

We are looking for a proactive and commercially minded Sales & Business Development Assistant to support our growing business in the U.S. market. This is not a traditional administrative sales support position. The successful candidate will work closely with company management to support existing key accounts while actively identifying and developing new business opportunities through LinkedIn, online research, social media, industry platforms, trade shows, and AI-powered sales tools. This role is ideal for someone who is resourceful, digitally savvy, organized, and interested in building a long-term career in international B2B sales and business development.

Key responsibilities

• Research and identify potential customers in the U.S. market using LinkedIn, Google, industry websites, trade show directories, and other online platforms to identify target companies and key decision-makers
• Identify relevant contacts such as Buyers, Sourcing Managers, Purchasing Managers, Product Managers, Category Managers, and Business Owners
• Build and maintain a structured database of prospects and sales leads
• Conduct background research on potential customers, including their products, brands, distribution channels, sourcing activities, and potential business opportunities
• Prepare personalized outreach emails and LinkedIn messages and follow up with prospects systematically to convert leads into RFQs and business opportunities
• Support LinkedIn and other social media activities for B2B customer acquisition and company exposure
• Use ChatGPT and other AI tools to improve sales productivity, conduct company, customer, competitor, and market research, and assist with lead qualification and opportunity analysis
• Draft and improve customer emails, follow-up messages, presentations, meeting summaries, and sales materials using AI tools
• Support communication and follow-up with existing U.S. customers and assist with RFQs, quotations, samples, product information, and customer requests
• Coordinate internally with engineering, sourcing, production, quality, and logistics teams, track new product development projects, and maintain quotation records, project trackers, customer information, and sales reports

About you

• Diploma or Bachelor's degree in Business, Marketing, International Business, Supply Chain, Engineering, or a related field
• Approximately 1–5 years of experience in sales, business development, account support, B2B marketing, or a related role
• Strong interest in international B2B sales and the U.S. market
• Comfortable conducting online customer research and cold outreach
• Good understanding of LinkedIn prospecting and social media lead generation
• Practical experience using ChatGPT or similar AI tools for research, communication, and productivity
• Strong organizational and follow-up skills with ability to manage multiple customers, projects, and deadlines simultaneously
• Strong Microsoft Excel, PowerPoint, and general digital skills
• Independent, proactive, detail-oriented, and willing to take ownership of assigned tasks
• Able to think beyond completing tasks and understand the commercial objective behind the work

Preferred qualifications

• Experience in Hardware, Tools, Automotive Accessories, Industrial Products, Outdoor Products, Cargo Control, OEM / ODM Manufacturing, or Retail Sourcing industries
• Experience dealing with U.S. customers, retailers, distributors, importers, or branded product companies

Compensation

Competitive salary based on experience, with performance incentives/Sales Bonus and future career growth opportunities.