Sales Assistant [HORECA - Food Service] 6616

The Supreme HR Advisory Pte. Ltd.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

The Supreme HR Advisory Pte. Ltd. is seeking a Sales Executive to grow our HORECA and foodservice business in Singapore.

You will win new B2B customers, manage existing accounts, and drive revenue from first contact to payment. Field-based role with responsibilities spanning prospecting, product recommendations, quotations and closing deals. You will visit accounts, learn menus and kitchen needs, and expand orders through upselling and contract renewals.

Qualifications

• Must be able to identify and win new B2B customers in the HORECA channel.
• Ability to manage accounts, build relationships and renew contracts.
• Strong negotiation and closing skills with proven track record.
• Comfort with field visits, presentations and quoting.

Responsibilities

• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions
• Run product presentations, tastings and sampling to turn prospects into first orders
• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu and needs, and recommend products and pack sizes
• Grow each account by introducing new products and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly
• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and open new accounts with complete paperwork and credit terms
• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep sales pipeline and records up to date, submit weekly activity and forecast report
• Track overdue invoices and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so orders are delivered on time
• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with Sales Manager and brand teams

Skills

Sales

New business development

Account management

Negotiation

Field sales

Customer service

Job description

Role Purpose

The Sales Executive grows our HORECA and foodservice business in Singapore by winning new B2B customers and expanding existing accounts. Based mainly in the field, the role handles each sale from first contact to payment: finding prospects, recommending products, quoting, negotiating, closing and collecting. Success is measured by revenue growth, new accounts won and on-time customer payments.

Key Responsibilities

New Business Development

• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions such as schools and hospitals
• Run product presentations, tastings and sampling to turn prospects into first orders

Account Management & Growth

• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu, volumes and kitchen needs, and recommend the right products and pack sizes
• Grow each account by introducing new products, widening the range they buy and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly

Quotation, Pricing & Closing

• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and supply agreements, and open new accounts with complete paperwork and credit terms

Targets, Reporting & Collections

• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep the sales pipeline, visit log and customer records up to date, and submit a weekly activity and forecast report
• Track overdue invoices on the finance aging report and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so that orders are delivered accurately and on time

Market Intelligence

• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with the Sales Manager and brand teams