Sales Analytics & Strategy Analyst

MYLIFESTYLE HOLDINGS PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

MYLIFESTYLE HOLDINGS PTE. LTD. in Singapore seeks a Sales-Focused Business Analyst to bridge business analysis and sales strategy. Analyze market data, customer needs, and processes to drive revenue growth and customer satisfaction.

You will collaborate with sales, marketing, finance, and IT to translate insights into actionable plans, develop dashboards, support CRM optimization, and contribute to go-to-market initiatives.

Qualifications

• Strong analytical and problem-solving skills with a commercial mindset.
• Solid understanding of sales processes, pipelines, and revenue models.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to translate data and analysis into clear sales insights and recommendations.
• Experience with CRM platforms and BI tools is an advantage.
• Data analysis skills using Excel, SQL, or similar tools.
• Ability to work closely with customers and internal sales teams.
• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• Proven experience as a Business Analyst, Sales Analyst, or in a sales-related role.
• Experience in B2B, commercial, or customer-facing environments is preferred.
• Business analysis or sales-related certifications are an advantage.

Responsibilities

• Gather, analyze, and document business and sales requirements from stakeholders.
• Analyze sales performance, market trends, customer behavior, and competitor activities.
• Identify opportunities to improve sales processes, pricing strategies, and customer engagement.
• Translate business and sales requirements into functional specifications for systems, tools, or processes.
• Work closely with sales teams to support pipeline management, forecasting, and territory planning.
• Develop dashboards, reports, and insights to track sales KPIs and business performance.
• Support CRM optimization, sales automation, and reporting enhancements.
• Collaborate with cross-functional teams including sales, marketing, finance, and IT to implement solutions.
• Assist in developing go-to-market strategies and sales enablement materials.
• Participate in customer meetings to understand needs and support solution design.
• Support user acceptance testing (UAT) for sales-related systems and tools.
• Monitor post-implementation results and recommend continuous improvements to drive revenue growth.

Skills

Analytical skills

Commercial mindset

Sales processes

Communication skills

CRM experience

BI tools

Excel/SQL

Stakeholder management

Customer-facing

Education

Bachelor’s degree

Tools

CRM platforms

BI tools

Job description

MYLIFESTYLE HOLDINGS PTE. LTD. in Singapore seeks a Sales-Focused Business Analyst to bridge business analysis and sales strategy. Analyze market data, customer needs, and processes to drive revenue growth and customer satisfaction.

You will collaborate with sales, marketing, finance, and IT to translate insights into actionable plans, develop dashboards, support CRM optimization, and contribute to go-to-market initiatives.