Retail Store Leader: Drive Sales & Customer Experience

VF SINGAPORE OVERSEAS SERVICES PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

VF Singapore Overseas Services Pte. Ltd. seeks a Store Manager to lead all aspects of store operations and team performance, driving sustainable sales growth and exceptional customer experience. You will be the brand ambassador, delivering profitability, operational excellence, and inclusive leadership across the store.

The role requires building talent, executing brand standards, and ensuring policy compliance while fostering a high-performance culture for customers and associates in Singapore.

Qualifications

• Minimum Diploma or equivalent certification; at least 8 years of retail experience in lieu of a Diploma.
• Minimum 5-7 years of retail experience, 13-15 years of experience if without a diploma.
• Minimum 2-3 years of experience in a store leadership or management role.
• Proven track record of driving sales growth and operational excellence.
• Experience managing large retail teams and developing future leaders.
• Strong understanding of retail financials, labor planning, and inventory management.
• Demonstrated ability to lead through change and manage multiple priorities.
• Proficiency in POS systems and Microsoft Office applications.
• Flexibility to work weekends, public holidays, and peak retail trading periods.

Responsibilities

• Own and deliver store sales, profitability, and productivity targets.
• Develop and execute local business strategies that support brand objectives.
• Analyze sales trends, customer insights, and store performance metrics.
• Drive achievement of key retail KPIs, including sales conversion, ATV, UPT, and customer retention.
• Monitor store expenses and labor utilization to maximize profitability.
• Lead the execution of seasonal launches, promotions, and brand initiatives.
• Champion a customer-first culture and ensure consistent delivery of service.
• Ensure all customer touchpoints reflect brand standards and values.
• Build customer loyalty through relationship-building and community engagement.
• Resolve complex customer issues and escalations effectively.
• Drive customer satisfaction, retention, and advocacy.
• Lead, inspire, and develop a high-performing retail team.
• Recruit, onboard, coach, and retain top talent.
• Conduct performance management, development planning, and succession planning.
• Foster an inclusive workplace culture that promotes engagement and accountability.
• Ensure managers coach associates and delivery performance expectations.
• Create a strong talent pipeline to support future business growth.
• Ensure compliance with company policies, procedures, and operational standards.
• Maintain accountability for store operational performance and audit readiness.
• Ensure effective cash management, POS compliance, banking, and security controls.
• Drive a culture of operational excellence and continuous improvement.
• Manage store scheduling and workforce planning to optimize productivity and service levels.
• Ensure health, safety, and security compliance.
• Oversee inventory accuracy and stock integrity.
• Manage shrink reduction and loss prevention initiatives.
• Ensure optimal stock levels and replenishment.
• Partner with regional and merchandising teams to execute product strategies and visual merchandising standards.
• Maintain sales floor and stockroom to brand expectations.
• Collaborate with HR, Retail Operations, Finance, Visual Merchandising, and Loss Prevention teams.
• Provide accurate reporting and business updates to area and regional management.
• Support company-wide initiatives and change management.

Skills

Retail leadership

Sales growth

Team development

Customer service

Strategic planning

Financial acumen

Education

Diploma or equivalent certification

Tools

POS systems

Microsoft Office

Job description

VF Singapore Overseas Services Pte. Ltd. seeks a Store Manager to lead all aspects of store operations and team performance, driving sustainable sales growth and exceptional customer experience. You will be the brand ambassador, delivering profitability, operational excellence, and inclusive leadership across the store.

The role requires building talent, executing brand standards, and ensuring policy compliance while fostering a high-performance culture for customers and associates in Singapore.