Retail Marketing Manager: In-Store & Events

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Razer (Asia-Pacific) Pte. Ltd. seeks an Associate Marketing Manager to drive retail campaigns across RazerStore locations, blending physical and digital experiences to boost foot traffic and in-store conversions.

You will translate global product launches into localized store experiences, manage influencer activations, and collaborate with Product Marketing, Esports, and CRM teams to ensure cohesive messaging and optimized events across stores.

Qualifications

• 3–5 years of experience in marketing, retail marketing, or experiential marketing.
• Proven experience executing campaigns, events, or activations end-to-end.
• Experience working with influencers or creator marketing programs preferred.
• Strong project management skills with ability to manage multiple stakeholders and timelines.
• Ability to translate strategy into execution with attention to detail.
• Excellent communication and organizational skills.

Responsibilities

• Execute integrated retail marketing campaigns across stores and digital channels to drive traffic and sales.
• Translate global product launches into localized in-store experiences.
• Partner with Product Marketing and Business Units to align messaging, priorities, and timelines.
• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion.
• Plan and execute in-store events including product launches, esports activations, and community events.
• Develop run-of-show documents, staffing plans, and customer experience flows.
• Define success metrics for events and track performance.
• Ensure consistent execution across stores through structured SOPs and toolkits.
• Source and manage local influencers aligned with RazerStore audiences.
• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture.
• Partner with internal Social and Community teams to amplify influencer content across channels.
• Track influencer performance and optimize for engagement, reach, and store traffic.
• Build and manage relationships with local colleges, gaming communities, and grassroots organizations.
• Identify partnership opportunities that drive sustained store traffic and brand affinity.
• Support recurring community programming (tournaments, meetups, training sessions).
• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives.
• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification.
• Coordinate with store operations teams to ensure readiness for all activations.
• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists.
• Provide clear communication and training to store teams ahead of campaigns and events.
• Ensure brand consistency and high-quality execution across all locations.

Job description

Razer (Asia-Pacific) Pte. Ltd. seeks an Associate Marketing Manager to drive retail campaigns across RazerStore locations, blending physical and digital experiences to boost foot traffic and in-store conversions.

You will translate global product launches into localized store experiences, manage influencer activations, and collaborate with Product Marketing, Esports, and CRM teams to ensure cohesive messaging and optimized events across stores.