Associate Retail Marketing Manager

Razer Inc.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Razer Inc. is seeking a dynamic marketer to lead retail and experiential initiatives across our stores and digital channels. You will translate global launches into localized in-store experiences and drive traffic, engagement, and sales through compelling campaigns.

The role emphasizes O2O execution, influencer partnerships, and strong cross-functional collaboration with Product Marketing, Esports, and CRM teams to ensure cohesive campaigns across locations.

Qualifications

• 3-5 years of experience in marketing, retail marketing, or experiential marketing.
• Proven experience executing campaigns, events, or activations end-to-end.
• Experience working with influencers or creator marketing programs preferred.
• Strong project management skills with ability to manage multiple stakeholders and timelines.
• Ability to translate strategy into execution with attention to detail.
• Excellent communication and organizational skills.
• Home station will be shared between the Irvine office and Los Angeles Store based on business needs.

Responsibilities

• Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales.
• Translate global product launches and brand initiatives into localized, in-store experiences.
• Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines.
• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion.
• In-Store Events & Activations.
• Plan and execute in-store events including product launches, esports activations, and community events.
• Develop run-of-show documents, staffing plans, and customer experience flows.
• Define success metrics for events (traffic, conversion, revenue) and track performance.
• Ensure consistent execution across stores through structured SOPs and toolkits.
• Source and manage local influencers aligned with RazerStore audiences.
• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture.
• Partner with internal Social and Community teams to amplify influencer content across channels.
• Track influencer performance and optimize for engagement, reach, and store traffic.
• Build and manage relationships with local colleges, gaming communities, and grassroots organizations.
• Identify partnership opportunities that drive sustained store traffic and brand affinity.
• Support recurring community programming (tournaments, meetups, training sessions).
• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives.
• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification.
• Coordinate with store operations teams to ensure readiness for all activations.
• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists.
• Provide clear communication and training to store teams ahead of campaigns and events.
• Ensure brand consistency and high-quality execution across all locations.
• Other duties as assigned.

Skills

Campaign management

Event planning

Influencer marketing

Project coordination

Excellent communication

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales

• Translate global product launches and brand initiatives into localized, in-store experiences

• Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines

• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion

• In-Store Events & Activations

• Plan and execute in-store events including product launches, esports activations, and community events

• Develop run-of-show documents, staffing plans, and customer experience flows

• Define success metrics for events (traffic, conversion, revenue) and track performance

• Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

• Source and manage local influencers aligned with RazerStore audiences

• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture

• Partner with internal Social and Community teams to amplify influencer content across channels

• Track influencer performance and optimize for engagement, reach, and store traffic

Community & Partnerships

• Build and manage relationships with local colleges, gaming communities, and grassroots organizations

• Identify partnership opportunities that drive sustained store traffic and brand affinity

• Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives

• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification

• Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists

• Provide clear communication and training to store teams ahead of campaigns and events

• Ensure brand consistency and high-quality execution across all locations

• Other duties as assigned.

Pre-Requisites

• 3-5 years of experience in marketing, retail marketing, or experiential marketing

• Proven experience executing campaigns, events, or activations end-to-end

• Experience working with influencers or creator marketing programs preferred

• Strong project management skills with ability to manage multiple stakeholders and timelines

• Ability to translate strategy into execution with attention to detail

• Excellent communication and organizational skills

• Home station will be shared between the Irvine office and Los Angeles Store based on business needs.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?