Regional Sales Manager ASEAN

Zohorecruit; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Timeo-Performance Pte Ltd in Singapore seeks a Regional Sales Manager to drive ASEAN growth for a European pump manufacturer. Based in Singapore, you will lead field sales across Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines, building deep customer relationships and translating strategy into territory action.

You will collaborate with our Europe HQ, engage OEMs and distributors, manage quotes, and shape market penetration.

Qualifications

• Bachelor’s or Master’s in Mechanical Engineering or related field.
• Business Administration with mechanical/hydraulic design experience is acceptable.
• Formal commercial and account management training is an advantage.
• At least 5 years in sales, technical, or engineering within pumps or adjacent markets.

Responsibilities

• Develop and implement customer strategies aligned with regional business plans.
• Retain existing accounts and secure new business across ASEAN.
• Promote product lines to OEMs and distributors.
• Prepare quotes and negotiate commercial agreements with HQ guidance.
• Provide technical engagement and liaise with presales engineering.
• Report on sales activity, forecasts, and territory performance.

Skills

English proficiency

Regional language knowledge

Education

Mechanical Engineering degree

Business Administration degree

Tools

CRM software

Sales forecasting tools

Job description

Singapore, Singapore

• Job Function Sales – Channel / Partner Development
• Job Scope (Local / Regional) Regional (SEA)
• Work Experience 10-15 years

Job Description

Our client is an established European manufacturer and a global leader in the design, manufacture, and distribution of centrifugal pumps and liquid ring vacuum pumps, with a strong footprint in the food, chemical, and wastewater industries. As part of a strategic expansion into Asia, the company is establishing its Singapore operations and seeking a Regional Sales Manager to drive commercial growth across the ASEAN region.

The role

Reporting to the Sales Director at the company’s headquarters in Europe, the Regional Sales Manager acts as the primary field sales representative across the ASEAN region, covering Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.

The successful candidate will develop deep customer relationships, drive new and continued product sales, and maintain the technical knowledge required to engage substantively on product specifications and customer requirements. The role combines field sales, account management, technical advisory, and strategic territory development.

Key responsibilities

• Develop and implement customer strategies aligned with the company’s global and regional business plans.
• Ensure retention of existing accounts and secure new business across the ASEAN territories in line with Business Plan targets.
• Promote the product lines through direct engagement with original equipment manufacturers (OEMs) and distributors.
• Prepare quotes and proposals that maximise customer-perceived value and align with Business Plan guidelines.
• Negotiate commercial agreements within the terms established by headquarters.
• Technical and customer engagement
• Analyse customer specifications and requirements, liaising with the presales engineering team at headquarters for further evaluation where needed.
• Serve as the primary point of contact for customer enquiries, product issues, and corrective actions.
• Respond with commitment and sensitivity to the needs of both internal and external customers, promoting a quality and continuous-improvement mindset.

Reporting and coordination

• Prepare regular reports on sales activities, expenses, forecasts, KPIs, and territory performance.
• Attend monthly sales meetings with headquarters in Europe.
• Represent the company at industry exhibitions and trade shows across ASEAN.
• Recommend product improvements, new product opportunities, and market-penetration strategies to the headquarters Sales Director.

What we are looking for

Education

• University degree (Bachelor’s or Master’s) in Mechanical Engineering, or in Business Administration with substantive experience in mechanical or hydraulic design, or technical support.
• Formal commercial and account management training is an advantage.
• Experience
• A minimum of 5 years’ experience in a sales, technical, or engineering role within industrial pumps or adjacent markets (food processing equipment, chemical processing, water and wastewater treatment, or similar).
• Proven track record of managing B2B sales cycles with OEMs and distributors across multiple markets.

Languages

• Business fluency in English is essential, as it is the primary language of internal communication and of commercial engagement across the region.
• Given the ASEAN coverage, working knowledge of one or more regional languages — Bahasa Malaysia or Bahasa Indonesia, Mandarin, Vietnamese, or Thai — will be considered an advantage.

Personal attributes

• Ambitious, with strong personal drive and ownership.
• Excellent communication and interpersonal skills.
• Analytical, with a creative and solution-oriented mindset.
• Fact-based and risk-balanced decision-maker.

Other requirements

• Based in Singapore.
• Available for extensive regional travel (approximately 65%).
• Able to undertake an initial 3–4 weeks of onboarding and product training at the company’s headquarters in Europe.

What is on offer

A pivotal role within a well-established European manufacturer entering a new phase of regional growth. The successful candidate will shape the company’s ASEAN commercial presence from the ground up, work closely with a specialised European engineering team, and operate with meaningful autonomy across a diverse regional portfolio. Competitive compensation package, commensurate with experience.

Timeo-Performance Pte Ltd

138 Market Street, CapitaGreen #24-01, Singapore 048946

Timeo-Performance is committed to fair and merit-based recruitment. We consider all qualified applicants regardless of age, gender, marital status, family responsibilities, race, religion, nationality, or disability, in line with the Tripartite Guidelines on Fair Employment Practices and the Workplace Fairness Act.