Regional Paid Search Director

omnicom media asia pacific; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Omnicom Media Group APAC is seeking a Search Associate Director to lead the Paid Search discipline across six markets, coordinating between regional and local teams to ensure consistent planning, activation, and governance. The role focuses on developing search recommendations aligned with client objectives and optimizing investment across Google Ads and search platforms.

The candidate will drive strategy for brand, category and high-intent search demand, while overseeing performance metrics and

Qualifications

• Proven experience in Paid Search planning, activation and reporting.
• Strong understanding of GA4, SA360 and multi-market environments.
• Experience managing campaigns across regional accounts.
• Analytical mindset with data-driven decision making.
• Ability to lead offshore or remote delivery teams.

Responsibilities

• Translate objectives into Search strategy, campaign structures and bidding approaches.
• Define the role of Search within the broader media mix to complement brand activity.
• Lead coordination between regional hub and offshore search implementation teams.
• Oversee campaign structure, keyword management, bidding, budget allocation and reporting across markets.
• Ensure measurement tagging, conversion tracking and GA4/SA360 integration.

Skills

Paid Search Planning

Google Ads

SA360

GA4

Multi-market

Tools

SA360

GA4

Google Ads

Job description

Omnicom Media Group APAC is seeking a Search Associate Director to lead the Paid Search discipline across six markets, coordinating between regional and local teams to ensure consistent planning, activation, and governance. The role focuses on developing search recommendations aligned with client objectives and optimizing investment across Google Ads and search platforms.

The candidate will drive strategy for brand, category and high-intent search demand, while overseeing performance metrics and