Regional Media Strategy & User Acquisition Specialist (Gaming)

Blankzonet; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Blankzonet in Singapore is seeking an experienced Regional Media Strategy & User Acquisition Specialist to lead international media strategy and growth for our mobile game titles. You will explore platform trends, identify market opportunities, and collaborate across product, creative and data teams to optimize campaigns.

The role requires 5+ years in performance marketing, hands-on experience with Meta Ads/Google Ads, and a strong understanding of localization and regional nuances to drive

Qualifications

• Minimum Bachelor's degree in Marketing, Business, Data Analytics or related field.
• At least 5 years of experience in performance marketing, media buying or user acquisition.
• H hands-on experience with Meta Ads and/or Google Ads and strong knowledge of ad products.
• Familiarity with AppsFlyer, Adjust or other mobile measurement platforms.
• Proven ability to independently manage a market or campaign from strategy and execution through to results.
• Strong data analysis skills; Excel proficiency; SQL/BI is a plus.
• Experience managing sizeable accounts or budgets with measurable growth.
• Familiarity with TikTok Ads, AppLovin, Unity Ads or other platforms is a plus.

Responsibilities

• Own the international media and growth strategy for the company's game projects
• Explore media platform strategies and market insights, with regular reporting and recommendations
• Drive localisation improvements across game projects and creative assets to support product and campaign performance
• Collaborate across teams and contribute to internal knowledge-building

Skills

Performance marketing

Data analysis

Excel

SQL or BI experience

Education

Bachelor's degree in Marketing, Business, Data Analytics or a related field

Tools

Meta Ads

Google Ads

AppsFlyer

Adjust

Unity Ads

AppLovin

Job description

About the Role

We are looking for an experienced Regional Media Strategy & User Acquisition Specialist to drive international media strategy and growth for our mobile game titles. You will explore platform trends and market opportunities, support the localisation of products and creative assets, and collaborate across teams to strengthen our international media capabilities.

Key Responsibilities

• Own the international media and growth strategy for the company's game projects
• Explore media platform strategies and market insights, with regular reporting and recommendations
• Drive localisation improvements across game projects and creative assets to support product and campaign performance
• Collaborate across teams and contribute to internal knowledge-building

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics or a related field
• At least 5 years of experience in performance marketing, media buying, user acquisition or a related role
• Hands-on experience with Meta Ads and/or Google Ads, with strong knowledge of advertising products, bidding logic and the wider industry ecosystem
• Familiarity with AppsFlyer, Adjust or other mobile measurement platforms
• Proven ability to independently manage a market or campaign from strategy and execution through to resultsGood understanding of localisation and cultural nuances across international markets
• Strong data analysis skills and proficiency in Excel; SQL or BI experience is a plus
• Experience managing sizeable accounts or budgets with measurable growth impact is a plus
• Familiarity with TikTok Ads, AppLovin, Unity Ads or other advertising platforms is a plus

Why Join Us?

• Work on mobile games for global markets
• Take ownership of regional growth strategies and campaigns
• Collaborate with international product, creative and data teams
• Competitive salary and employee benefits
• Join a fast-growing and collaborative gaming company