Regional Media Manager

BVLGARI; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BVLGARI is seeking an energetic Regional Media Manager for our Singapore team. You will define strategy for SAO, collaborate with markets, and lead media plans across traditional and digital channels to drive brand growth.

You will manage budgets, monitor campaigns with local teams, and report performance to Headquarters, optimizing spend and results in line with global guidelines.

Qualifications

• 5–7 years of progressive experience in media planning and buying with regional exposure.
• Strong budget management and reporting skills.
• Solid project management expertise.
• Good knowledge of digital communication and social media trends.

Responsibilities

• Define SAO marketing and communications strategy aligning with global brand vision.
• Build partnerships with local markets and cross-functional stakeholders for a cohesive regional team.
• Develop and implement traditional and digital media plans in line with central guidelines.
• Manage Above-The-Line budgets and coordinate PO processes with agencies and vendors.
• Consolidate regional media investments and report to Headquarters; analyze campaigns for optimization.

Skills

Media planning

Budget management

Reporting

Project management

Digital communication

Social media

Market exposure

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google

Job description

Position

Founded in 1884, Bulgari’s name has today become emblematic of Italian excellence. Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique.

Part of LVMH Group, Bulgari offers a multitude of positions and activities around the world. Endless possibilities and dynamic career opportunities are available for both experienced professionals and recent graduates. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

BVLGARI is looking for an energetic, highly driven and strategic Regional Media Manager to join our dynamic team based in Singapore.

Job responsibilities

Strategy & Stakeholder Collaboration

• Collaborate to define the South Asia & Oceania (SAO) marketing and communications strategy, ensuring alignment with the brand’s global vision, mission, and objectives.
• Foster strong partnerships with local markets and cross-functional stakeholders to build a cohesive, highly functioning regional marketing team.

Media Planning & Campaign Execution

• Develop and implement traditional and digital media plans in alignment with central headquarters' guidelines, equipping local teams for efficient PR negotiations.
• Partner with local marketing teams and media agencies to deploy harmonized pan-SAO campaigns, tailoring initiatives to local audiences, market nuances, and brand maturity.

Financial & Budget Management

• Manage and allocate the Above-The-Line (ATL) budget across markets. Monitor spend and coordinate market alignments during all budget revision cycles (BDG, R1, R2).
• Raise monthly Purchase Orders aligned with media planning and facilitate seamless payment flows to vendors (e.g., media agencies, direct suppliers, Google).
• Collaborate closely with the Controlling team for monthly billing reconciliation, proactively minimizing variances between forecasts and actuals.

Performance Analysis & Reporting

• Consolidate and report regional media investments to Headquarters on a monthly basis, detailing spend across markets, key icons, and media channels.
• Analyze business metrics and campaign data to optimize media spending and maximize results.
• Monitor monthly campaign performance in partnership with the e-commerce team to drive traffic, qualified user sessions, and year-over-year online sales growth.

Profile

About YOU

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–7 years of progressive experience in media planning and buying, with strong regional or multi-market exposure
• Strong budget management and reporting skills
• Solid project management expertise
• Good knowledge of digital communication
• Strong understanding of social media platforms, digital trends, and market developments

Additional information

Bulgari is an equal opportunity employer. We celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs.