Regional Marketing Manager, Central Asia & India

Avanos Medical; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

Avanos Medical is seeking a Regional Marketing Manager for Central Asia and India. You will develop and execute the regional marketing plan, drive world-class product launches, and partner with sales to deliver double-digit topline growth.

The role requires 7+ years in corporate marketing (3–5 in a multinational), healthcare industry experience, and up to 30% travel. You will lead cross-functional initiatives and manage budgets across channels.

Qualifications

• 7+ years exposure to Corporate Business, including 3 to 5 years in a Marketing position in a multi-national company.
• Healthcare industry background.
• Travel up to 30%.
• Strong leadership and cross-functional collaboration.
• Deep knowledge of marketing within medical devices and healthcare.

Responsibilities

• Develop regional marketing plans and implement the marketing strategy for Central Asia & India.
• Lead brand campaigns, channel strategies, digital content, and clinical training support.
• Collaborate with regional sales teams and distributors to accelerate adoption.
• Interface with leadership to align on strategic plans and execution.
• Provide pricing recommendations with profitability and regional consistency in mind.
• Manage regional launches and track KPIs to maximize topline growth.

Skills

Energetic

Self-starter

Multi-tasking

Leadership

Interpersonal skills

Cross-functional

Education

Bachelor's degree in Marketing

Tools

Marketing tech

Job description

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation.
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit www.avanos.com.

Position: Regional Marketing Manager Central Asia & India

Job Position Purpose/Summary

The Regional Marketing Manager position is responsible for developing the Regions Marketing Plan and lead the implementation of the Marketing strategy for the Specialized Nutrition Systems & Pain Management & Recovery franchises for Central Asia and India, where the focus is on Central Asia.

Based on close collaboration with respective Regional Sales VP and sales teams, key objectives of the role include assessing the market opportunity and growth segments within assigned region, scope the customer needs and transfer into the international organization, implementation of the core brand strategies, develop innovative local initiatives and enable the field teams to deliver consistent double digit topline growth and ensure successful achievement of strategic growth targets.

Marketing strategies will include brand campaigns, marketing channel strategies, digital content plans as well as clinical training support, key opinion leader and HCP engagement, loyalty building initiatives such as events and local advocacy partnering.

The Regional Marketing Manager will develop and track KPIs and work closely with the (sr.) Brand Managers to communicate the Regions market and customer opportunities.

In this role, you will be reporting to the sr. Marketing Manager APAC with a strong integration with the local sales teams. This role is an individual contributor role.

Job Position Accountabilities/Expectations

• Assess relevant market trends, customer needs, clinical trends, regulatory environment, and competitive landscape to drive commercial direction and provides input to the International Brand Management team to assist and inform strategic planning.
• Manage traditional downstream marketing activities including but not limited to marketing collateral development, tradeshow management, interfacing with and assessing customer and physician needs, KOL development, regional portfolio life cycle management, customer and competitor insights gathering, etc.
• Works with distributor partners (where present) to understand the needs of the customers, align with key priorities and support the development of initiatives to accelerate adoption.
• Interface with leadership to gain their alignment on strategic plans and tactical execution.
• Provide pricing recommendations that both maximize profitability as well as regional consistency while considering the diverse customer base (direct customers, distributors, GPO's, etc...)).
• Develop strategies, plans, budgets and forecasts to drive business performance improvement. Establish and monitor key metrics and adjust as needed/appropriate. Develop and refresh the marketing plan on an annual basis.
• Develop regional launch execution and drive implementation of world-class new product launches
• KOL Management: developing and manage regional KOLs.
• Professional Education: support the development and execution of a Professional Education strategy for the region.
• Co-develop and execute the marketing campaign across channels including website, email, search, social media and PR.
• Provide strong support to the sales teams by developing an understanding of the market dynamics and proposing tactics and tools to reach budgets.
• Provides market intelligence into the Brand Management team to ensure adequate product supply into the region.
• Communicate strategies and tactics to internal and external audiences.
• Quality: Supports the organization to ensure an adequate and effective quality management system, supports the quality policy and sustains a quality culture
• Collaborate strongly with marketing and sales leadership
• Manage marketing budget for the respective Region. Will be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.

Qualifications/Education/Experience/Skill Required

Required Qualifications:

• Highly energetic and motivated, self-starter with unquestionable integrity
• Able to multi-task and to work under pressure in a fast-paced environment
• Be hands-on and capacity to fill any gap in the scope
• Broad and extensive knowledge of marketing within the medical devices' environment and a comprehensive understanding of the clinical requirements necessary to manage and effectively market therapeutic medical devices.
• At least 7 years exposure to Corporate Business, including 3 to 5 years in a Marketing position in a multi-national company.
• Significant health care industry background.
• The position requires broad appreciation and understanding of marketing, finance, business management and the inter-relationship between these disciplines.
• The incumbent must have demonstrated strengths in leadership, interpersonal skills and functional technical skills, an ability to manage cross functional resources without direct reporting relationships, exposure to manufacturing operations and business analysis. Thorough knowledge of company business and financial policies and practices.
• Must be ready to travel up to 30%

Preferred Qualifications:

Education and Experience:

• Bachelor's degree (with a concentration in Marketing) preferred
• Familiarity with complex, competitive markets preferred.
• Experience with chronic care or pain therapies and medical device and / or healthcare experience / regulated products preferred.
• Advanced working knowledge of marketing tactics and the ability to integrate across channels preferred; this includes experience with relevant Marketing technologies.