Regional Associate Director, Portfolio Planning & Marketing

TERUMO ASIA HOLDINGS PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

TERUMO ASIA HOLDINGS PTE. LTD. in Singapore seeks an Associate Director for Portfolio Planning & Marketing to drive long-term growth for the Cardiovascular & Aortic portfolio across APAC.

The role combines strategic planning, market development and regional marketing leadership to accelerate clinical adoption and strengthen market positioning. The candidate will own the APAC portfolio strategy, align with regional needs, and partner with global and country teams to execute plans, campaigns and

Qualifications

• MBA or advanced degree in Life Sciences, Biomedical Engineering, Business, or Healthcare Management preferred.
• 8–10 years in cardiovascular, aortic, or medtech with portfolio management or marketing experience.
• Experience working with Asia Pacific markets and cross-functional collaboration.

Responsibilities

• Develop the multi-year APAC portfolio strategy for Cardiovascular & Aortic categories.
• Lead regional marketing strategy aligned with regional commercial objectives for the Terumo Aortic business.
• Partner with country teams to translate regional plans into country go-to-market plans, campaigns and growth initiatives.
• Engage with KOLs and key customers to drive therapy adoption and business growth.
• Monitor marketing performance and optimize resource allocation for maximum commercial impact.

Skills

Strategic planning

Market research

Stakeholder management

Leadership

Education

MBA

Master's degree

Bachelor's degree

Tools

AI-enabled marketing

Marketing analytics

Digital marketing tools

Job description

Summary of the Overall Job

The Associate Director, Portfolio Planning & Marketing is a strategic, high-impact role at the intersection of commercial strategy, portfolio management, and market development. Responsible for driving the growth and long-term evolution of Terumo’s Cardiovascular & Aortic portfolio across Asia Pacific, this role ensures the portfolio remains aligned with regional healthcare needs, market dynamics and business priorities. In addition, the role leads the development and execution of the regional Aortic marketing strategy to accelerate business growth, strengthen market positioning and expand clinical adoption. The role demands strong business acumen, a deep understanding of the cardiovascular& aortic landscape, and the ability to translate market insights into actionable portfolio and commercial strategies.

Key Functions & Responsibilities

Market Competitive Insights & Opportunity Assessment

• Own APAC competitive intelligence and market research, including customer insights, procedure trends, unmet clinical needs, adoption barriers, and economic value drivers
• Monitor competitive activities, emerging technologies, and market trends to identify strategic threats, market disruptions, and untapped growth opportunities across APAC
• Lead comprehensive portfolio covering lifecycle management, portfolio gap analysis, cannibalization risks evaluation, and prioritization of growth opportunities across markets
• Proactively identify new products, technologies, therapies and business models that can contribute to sustainable business growth

Portfolio Strategy, Planning & Management

• Develop and own the multi-year APAC portfolio strategy for Cardiovascular & Aortic categories, aligned with regional market dynamics, customer needs and global strategic priorities
• Define portfolio positioning strategies by customer segment, clinical pathway, healthcare setting, and market maturity to maximize commercial impact and clinical adoption
• Partner with regional and global stake holders to influence product roadmap and portfolio investment priorities
• Assess the impact of regulatory developments, reimbursement changes, and healthcare policy shifts on portfolio performance and recommend appropriate strategic responses

Regional Marketing & Growth Strategy Development

• Develop and lead the regional marketing strategy and aligned with regional commercial objectives for the Terumo Aortic business
• Identify key growth drivers, market barriers, and strategic opportunities across countries to accelerate business performance across the region
• Define regional customer segmentation, targeting, positioning, and value propositions that enhance customer engagement and market penetration
• Serve as a key regional interface between the global marketing team and country commercial organizations, ensuring strategic alignment and effective resource deployment for the aortic business
• Partner with country sales and marketing teams to translate regional marketing strategies into actionable country go-to-market plans, campaigns and growth initiatives
• Build scalable regional programs that can be adapted effectively and implemented across multiple markets
• Partner with commercial leadership to develop annual operating plans and long-range strategic plans
• Monitor marketing effectiveness, business performance, and return on investment to optimize resource allocation and maximize commercial outcomes

Strategic Customer & KOL Engagement

• Develop regional KOL and strategic customer engagement strategies aligned with business priorities
• Build and maintain strong relationships with leading clinicians/surgeons, institutions, and societies to drive therapy adoption and business growth
• Partner with Medical Affairs to establish advisory boards and structured Voice-of-Customer programs that generate actionable insights
• Leverage customer and KOL feedback to inform portfolio strategy, product development priorities, evidence generation and marketing initiatives

Marketing Excellence & Capability Development

• Establish marketing excellence standards and frameworks across the region
• Promote data-driven decision-making, digital capabilities, and appropriate use of AI and emerging technologies within marketing
• Develop regional marketing capabilities in areas including strategic planning, segmentation, positioning, portfolio management and commercialization
• Coach and develop regional and country marketing talent

Education and Experience

• MBA, Master's degree, Bachelor's degree or advanced qualification in Life Sciences, Biomedical Engineering, Business, or a related discipline and Healthcare Management is strongly preferred
• Minimum 8-10 years of progressive experience in the cardiovascular, aortic, or medtech industry, with demonstrated expertise in portfolio management, business development, and/or marketing
• Demonstrated background in cardiovascular devices or capital equipment
• Experience working in or closely with Asia Pacific markets
• Experience collaborating with multiple stakeholders, including commercial, regulatory, finance, supply chain, medical affairs, clinical and global product management teams
• Strong communication, presentation and stakeholder management skills, including experience presenting to senior leadership
• Experience conducting commercial due diligence and evaluating investment opportunities
• Experience managing regional product launches, market development programs and commercialization initiatives
• Familiarity with surgical specialties such as general surgery, orthopedics, laparoscopy, robotics, or endoscopy.
• Familiarity with digital marketing, business intelligence tools and AI-enabled marketing applications
• Exposure to APAC regulatory pathways such as TGS, HAS and CDSCO and their commercial implications
• Experience coaching, mentoring, or developing marketing and commercial talent
• Proficiency in a second Asian language is an advantage