Regional Associate Marketing Manager

NOVA TALENT PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

NOVA TALENT PTE. LTD. is seeking an Assistant Marketing Manager to lead regional marketing strategies across Southeast Asia.

You will collaborate with regional and country teams to drive product growth, strengthen market positioning and support business objectives in a matrix multinational environment. The ideal candidate has extensive experience in medical device or healthcare marketing, with a proven track record in product marketing, campaign execution and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or related field.
• Approximately 8 years of experience in marketing, preferably within medical technology, medical device, pharmaceutical or healthcare industry.
• Experience in product marketing, regional marketing or integrated marketing campaign execution is advantageous.
• Strong commercial acumen and ability to link marketing to business and sales objectives.
• Experience collaborating with cross-functional stakeholders in a multinational or matrix organisation.
• Good understanding of digital marketing, customer engagement and marketing performance measurement.
• Excellent communication, presentation, project management and stakeholder management skills.
• Ability to manage multiple projects independently and collaborate across markets.
• Willingness to travel within Southeast Asia when required.

Responsibilities

• Support regional marketing strategy development and execution aligned with business objectives.
• Coordinate marketing activities across SEA markets with regional and local teams.
• Collaborate with country teams to identify opportunities and address business challenges.
• Monitor market trends, competitor activities and customer insights for strategic planning.
• Assist with product launches, portfolio development and lifecycle management across the region.
• Develop product positioning and marketing materials for target customer segments.
• Translate product features into marketing messages for healthcare professionals and stakeholders.
• Partner with global and regional teams to adapt campaigns and assets for local markets.
• Plan and execute integrated campaigns including digital marketing, events and workshops.
• Develop sales enablement tools and promotional materials with commercial teams.
• Track performance, evaluate campaigns and implement improvements based on KPIs.
• Ensure compliance with healthcare regulations and local market requirements.

Skills

Marketing strategy

Stakeholder management

Digital marketing

Campaign planning

Cross-functional collaboration

Business acumen

Education

Bachelor's degree in Marketing/Business/Life Sciences

Tools

Marketing automation

CRM

Job description

About the Company

Our client is a leading multinational medical technology company dedicated to developing innovative healthcare solutions that improve patient outcomes and advance clinical practice. With a strong international presence, the organisation is committed to delivering high-quality products and supporting healthcare professionals through innovation, education and customer-centric solutions.

Job Summary

We are seeking a driven and commercially minded Assistant Marketing Manager to support the development and execution of regional marketing strategies across Southeast Asia. This role will work closely with regional and country commercial teams to drive product growth, strengthen market positioning and support business objectives across the region.

The ideal candidate has experience in medical device or healthcare marketing, with a strong understanding of product marketing, campaign execution and stakeholder management. The candidate should be comfortable working in a matrix multinational environment and translating regional marketing strategies into effective local market initiatives.

Key Responsibilities

Regional Marketing Strategy & Execution

• Support the development and implementation of regional marketing plans aligned with business objectives and growth priorities.

• Coordinate marketing activities across SEA markets, ensuring alignment with regional strategies and local market needs.

• Work closely with country teams to identify market opportunities, address business challenges and drive marketing effectiveness.

• Monitor market trends, competitor activities and customer insights to support strategic planning and decision-making.

Product Marketing & Management

• Support product launches, portfolio development and lifecycle management initiatives across the region.

• Develop product positioning, value propositions and marketing materials tailored to target customer segments.

• Translate product features and clinical benefits into compelling marketing messages for healthcare professionals and other relevant stakeholders.

• Collaborate with global and regional teams to adapt product campaigns and marketing assets for local market requirements.

Campaigns & Demand Generation

• Plan and execute integrated marketing campaigns, including digital marketing, events, exhibitions, workshops and customer engagement initiatives.

• Support the development of sales enablement tools, presentations, brochures and other promotional materials.

• Partner with commercial teams to strengthen customer engagement, generate leads and support sales growth.

• Evaluate campaign performance and recommend improvements based on market feedback and key performance indicators.

Stakeholder & Cross-functional Collaboration

• Collaborate with regional sales, product management, clinical, medical affairs and global marketing teams to ensure effective execution of marketing initiatives.

• Support the planning and execution of product training, clinical education programmes and regional marketing events.

• Build strong working relationships with country stakeholders to drive alignment and consistent brand messaging across SEA.

• Coordinate with external agencies and vendors to deliver marketing projects within agreed timelines and budgets.

Performance Tracking & Compliance

• Track marketing expenditure, campaign effectiveness and key performance indicators to assess return on marketing investment.

• Prepare regular reports on marketing activities, market developments and business performance.

• Ensure all marketing materials and activities comply with applicable healthcare regulations, company policies and local market requirements.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.

• Approximately 8 years of experience in marketing, preferably within the medical technology, medical device, pharmaceutical or healthcare industry.

• Experience in product marketing, regional marketing or integrated marketing campaign execution will be an advantage.

• Strong commercial acumen and the ability to connect marketing initiatives with business and sales objectives.

• Experience collaborating with cross-functional stakeholders in a multinational or matrix organisation.

• Good understanding of digital marketing, customer engagement and marketing performance measurement.

• Excellent communication, presentation, project management and stakeholder management skills.

• Ability to manage multiple projects, work independently and collaborate effectively with teams across different markets.

• Willingness to travel within Southeast Asia when required.