Regional Marketing Manager

Nanyang Asia College; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Nanyang Asia College seeks a Regional Marketing Manager to drive student acquisition across China, Southeast Asia, and broader Asia. You will host daily live streaming, engage audiences, and convert viewership into enrollments while leveraging Xiaohongshu and WeChat to broaden reach.

You will curate localized brand narratives, analyze market trends, and collaborate with admissions and academic teams to align content with programs. Fluency in regional languages is preferred.

Qualifications

• Exceptional on-camera presence with stamina for daily broadcasts.
• Strong ability to convert viewership into enrollments during live sessions.
• Deep understanding of Asia education markets and regional consumer behavior.
• Experience managing WeChat and Xiaohongshu to drive event traffic.
• Excellent communication and relationship-building in real-time digital environments.

Responsibilities

• Produce, manage, and host daily live streaming sessions across regional platforms.
• Guide audiences through the acquisition funnel to secure enrollments and applications.
• Manage secondary digital ecosystems to build brand awareness and promote sessions.
• Create localized brand narratives and premium publicity materials for APAC.
• Conduct market intelligence during and after broadcasts to optimize content.

Skills

Daily Live Streaming

Audience Conversion

On-Camera Presentation

Strategic Student Acquisition

Omnichannel Brand Strategy

Digital Ecosystem Management

Regional Market Penetration (APAC)

Performance Marketing & Analytics

Market Intelligence & Trend Forecast

Cross-Cultural Localization

Job description

We are seeking a dynamic, highly motivated Regional Marketing Manager to drive our premium student acquisition across China, Southeast Asia, and the broader Asian market. Acting as the face of our brand, your primary focus will be conceptualizing and hosting high-impact, daily live streaming sessions designed to engage prospective students and drive direct enrollment conversions. You will leverage regional social media platforms (such as Xiaohongshu and WeChat) as secondary channels to amplify your live broadcasts, cultivate brand prestige, and nurture high-value leads.

Responsibilities

• Produce, manage, and host compelling daily live streaming sessions across premier regional digital platforms, serving as the primary engine for audience engagement and student acquisition

• Strategically guide live audiences through the acquisition funnel in real-time, effectively converting viewership into secured enrollments and successful student applications

• Manage and optimize secondary digital ecosystems (e.g., Xiaohongshu, WeChat) to build continuous brand awareness, promote upcoming live sessions, and support the overarching recruitment strategy

• Curate sophisticated, localized brand narratives and premium publicity materials to elevate market positioning across the APAC region

• Conduct high-level market intelligence and trend analysis during and after broadcasts to identify shifts in regional student mobility and optimize live content

• Partner closely with admissions and academic teams to ensure live streaming narratives align with institutional goals and accurately reflect program offerings

• Leverage advanced analytics to measure the ROI of daily broadcasts, tracking viewer-to-enrollment conversion rates and continuously optimizing digital pipelines

Required competencies and certifications

• Exceptional on-camera presence, charisma, and stamina, with proven expertise in executing daily live broadcasts and maintaining high energy levels day-to-day

• Strong commercial acumen with a demonstrated ability to seamlessly blend educational storytelling with strategic audience conversion during live sessions

• Deep expertise in the Asia and Southeast Asia education markets, including consumer behavior and cultural intelligence

• Demonstrated capability in managing Chinese and regional social media ecosystems (specifically WeChat and Xiaohongshu) to support and drive traffic to live events

• Excellent executive communication and relationship-building capabilities to foster trust with prospective students in a real-time digital environment

Preferred competencies and qualifications

• Extensive background in digital-first regional marketing, higher education recruitment, or premium youth-focused brand management

• Professional fluency in key regional languages (such as Mandarin) to successfully anchor daily live sessions and engage directly with high-value audiences

2. SKILLS

• Daily Live Streaming & Content Production

• Audience Conversion & Enrollment Strategy

• On-Camera Presentation & Real-time Engagement

• Strategic Student Acquisition

• Omnichannel Brand Strategy

• Digital Ecosystem Management (Xiaohongshu, WeChat)

• Regional Market Penetration (APAC)

• Performance Marketing & Analytics

• Market Intelligence & Trend Forecasting

• Cross-Cultural Localization