APAC Live Streaming Marketing Manager

Nanyang Asia College; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Nanyang Asia College seeks a Regional Marketing Manager to drive student acquisition across China, Southeast Asia, and broader Asia. You will host daily live streaming, engage audiences, and convert viewership into enrollments while leveraging Xiaohongshu and WeChat to broaden reach.

You will curate localized brand narratives, analyze market trends, and collaborate with admissions and academic teams to align content with programs. Fluency in regional languages is preferred.

Qualifications

• Exceptional on-camera presence with stamina for daily broadcasts.
• Strong ability to convert viewership into enrollments during live sessions.
• Deep understanding of Asia education markets and regional consumer behavior.
• Experience managing WeChat and Xiaohongshu to drive event traffic.
• Excellent communication and relationship-building in real-time digital environments.

Responsibilities

• Produce, manage, and host daily live streaming sessions across regional platforms.
• Guide audiences through the acquisition funnel to secure enrollments and applications.
• Manage secondary digital ecosystems to build brand awareness and promote sessions.
• Create localized brand narratives and premium publicity materials for APAC.
• Conduct market intelligence during and after broadcasts to optimize content.

Skills

Daily Live Streaming

Audience Conversion

On-Camera Presentation

Strategic Student Acquisition

Omnichannel Brand Strategy

Digital Ecosystem Management

Regional Market Penetration (APAC)

Performance Marketing & Analytics

Market Intelligence & Trend Forecast

Cross-Cultural Localization

Job description

Nanyang Asia College seeks a Regional Marketing Manager to drive student acquisition across China, Southeast Asia, and broader Asia. You will host daily live streaming, engage audiences, and convert viewership into enrollments while leveraging Xiaohongshu and WeChat to broaden reach.

You will curate localized brand narratives, analyze market trends, and collaborate with admissions and academic teams to align content with programs. Fluency in regional languages is preferred.