Marketing Executive (Entry Level, Education, 5 months) #ESY

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 48,000 - 62,000; Full time

Job summary

RECRUIT EXPRESS PTE LTD is seeking a Digital Campaign Manager to drive paid media across Meta, LinkedIn, TikTok, and other relevant platforms, aligning campaigns with international recruitment priorities. The role emphasizes ROI optimization and data-driven improvements.

You will develop localized content for international audiences, including China platforms, and manage creative assets with Adobe Creative Suite and Canva, ensuring alignment with brand guidelines and objectives.

Qualifications

• Bachelor level degree in any appropriate discipline.
• Proven experience in digital campaign management across Meta, LinkedIn, and TikTok.
• Experience in international marketing or student recruitment is highly desirable.
• Good understanding of China social media platforms (WeChat, Weibo, Douyin, Red) and their ecosystems.
• Basic design skills with the ability to create or adapt campaign assets.

Responsibilities

• Execute paid digital campaigns across Meta, LinkedIn, TikTok, and other platforms.
• Monitor and analyze campaign performance to improve ROI.
• Develop targeted campaign strategies for different markets, including China.
• Localize content for international audiences on key social media platforms.
• Create and adapt digital marketing assets and ensure alignment with brand guidelines.

Skills

Campaign management

International marketing

Stakeholder management

Communication

WeChat/Weibo/Douyin knowledge

Education

Bachelor degree

Tools

Adobe Creative Suite

Canva

Job description

1. Digital Campaign Management

• Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
• Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
• Support the development of targeted campaign strategies for different markets, including China

2. Creative Design & Content Development

• Develop and localize content for international audiences across key social media platforms
• Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
• Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
• Manage the development of creative assets, working with internal or external designers where required
• Ensure all creative outputs are aligned with brand guidelines and campaign objectives

3. Marketing Insights & Reporting

• Provide regular reporting on campaign performance, insights, and recommendations
• Analyse user behaviour and engagement trends to refine targeting and messaging
• Stay up to date with digital marketing trends across global and China platforms

Requirements

• Bachelor level degree in any appropriate discipline
• Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok
• Experience in international marketing or student recruitment is highly desirable
• Good understanding of China social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems
• Basic design skills (e.g. Adobe Creative Suite, Canva or similar tools) are highly advantageous, with the ability to create or adapt campaign assets
• Strong organizational, communication, and stakeholder management skills

We regret that only shortlisted candidates will be contacted