Regional Marketing Lead: Events, Insights & Tools

Sysmex Group; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sysmex Group in Singapore seeks a proactive Marketing Specialist to drive events, market surveys and collateral development for the Asia Pacific region. You will work with corporate marketing, Product Management, and Scientific Affairs to craft messages and tools that support sales teams across the region.

The role entails regional travel (30-40%), weekend work when needed, and close collaboration with regional affiliates to ensure consistent messaging and effective market engagement.

Qualifications

• Bachelor of Science degree.
• Minimum 3 years' clinical laboratory experience.
• Minimum 2 years' marketing experience in the IVD industry.
• Knowledge of laboratory testing, troubleshooting and diagnostic pathways.
• Product management experience in an MNC environment is advantageous.
• Able to support occasional weekend work.
• Regional travel required (approximately 30%-40% annually).

Responsibilities

• Support exhibitions, including messaging, booth design, booth activities to accommodate stakeholders.
• Be part of the Market Engagement Team and communicate between Regional office and affiliates.
• Manage market surveys, survey question design and analyze survey results.
• Administrate and follow up on HCP’s PSA for Asia Pacific.
• Support and maintain the Regional KOL database list.
• Support creation of Sysmex Solution value marketing messages across product portfolio and performance data.
• Support product launch localization of Global marketing material.
• Understand product features and assist Exhibitions and UGM content and presence.
• Support reference site development for products under BU.
• Coordinate cross-team efforts to integrate product positioning with disease state strategies.

Skills

Marketing experience

Market engagement

Cross-team collaboration

Regional travel

Education

Bachelor of Science degree

Job description

Sysmex Group in Singapore seeks a proactive Marketing Specialist to drive events, market surveys and collateral development for the Asia Pacific region. You will work with corporate marketing, Product Management, and Scientific Affairs to craft messages and tools that support sales teams across the region.

The role entails regional travel (30-40%), weekend work when needed, and close collaboration with regional affiliates to ensure consistent messaging and effective market engagement.