Regional Marketing Lead – APAC & Beyond

Big Tiny Pte Ltdbigtinygroup.com; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

Big Tiny seeks a Regional Marketing Coordinator to help coordinate initiatives across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, ensuring alignment of campaigns for Tiny Away and Big Tiny.

You will translate regional insights into actionable recommendations, support market launches, and grow consumer understanding across diverse regions with brand-consistent storytelling.

Qualifications

• 2-4 years of experience in marketing, brand, campaign coordination, market research, or regional marketing.
• Experience supporting multi-market initiatives is strongly preferred.
• Strong research and analytical skills with the ability to turn findings into practical insights.
• Excellent project management and organisational skills.
• Clear written and verbal communication; able to coordinate multiple stakeholders.

Responsibilities

• Coordinate regional marketing initiatives across Australia, New Zealand, Singapore, Malaysia, Taiwan, and other growth markets.
• Align campaigns across Tiny Away and Big Tiny with timelines and communications.
• Adapt campaigns for different audiences while maintaining brand consistency.
• Support calendars, launch plans, and priorities across regions.
• Track performance and report insights to inform planning.

Skills

Marketing coordination

Market research

Campaign execution

Cross-market collaboration

Project management

Job description

Big Tiny seeks a Regional Marketing Coordinator to help coordinate initiatives across Australia, New Zealand, Singapore, Malaysia, Taiwan, and beyond, ensuring alignment of campaigns for Tiny Away and Big Tiny.

You will translate regional insights into actionable recommendations, support market launches, and grow consumer understanding across diverse regions with brand-consistent storytelling.