Integrated Marketing Manager

BNI Global; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives across APAC. You will blend global strategies with local customization, ensuring consistent branding while driving visitor acquisition and membership growth.

The role combines hands-on execution with strategic planning, applying digital, content marketing, events, and partnerships to deliver measurable ROI and growth for the network.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• 5–8 years of marketing experience in regional or multi-country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn, Meta Business Suite, Google Analytics, CRM and email marketing platforms, CMS, and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

Responsibilities

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, Member engagement, and membership growth across the region.
• Analyze campaign performance, market trends, and competitor activities to optimize marketing effectiveness.
• Adapt global marketing initiatives to regional market needs while maintaining brand consistency.
• Establish marketing KPIs and report on campaign performance and ROI.
• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.
• Leverage AI-enabled tools to improve content creation, campaign effectiveness, workflow efficiency, analysis, and productivity while maintaining brand standards.
• Manage regional social media channels and content calendars.
• Develop and oversee marketing content across websites, email marketing, social media, presentations, videos, newsletters, blogs, and promotional materials.
• Ensure all marketing communications comply with global brand standards.
• Support website content updates and optimize digital content using SEO best practices.
• Support marketing and promotion of regional conferences, leadership events, webinars, recruitment campaigns, and key initiatives.
• Develop promotional campaigns to maximize attendance and engagement.
• Coordinate marketing activities with strategic partners and sponsors.
• Support public relations opportunities and media communications across the region.
• Partner with country leadership teams to support local marketing initiatives.
• Provide marketing frameworks, templates, best practices, and campaign guidance.
• Facilitate knowledge sharing across markets to improve marketing effectiveness.
• Collaborate with Global Marketing, Operations, Franchise Development, Communications, Events teams, and external agency partners.
• Monitor and report on campaign performance, lead generation, visitor acquisition, engagement, and marketing ROI.
• Use data and customer insights to improve campaign effectiveness.
• Recommend new marketing initiatives, technologies, and best practices to support business growth.

Skills

Cross-cultural Leadership

Project Management

Relationship Building

Digital Fluency

Communication

Decision Making

Education

Bachelor’s degree in Marketing, Communications, Business, or related discipline

Job description

Position Summary

The Integrated Marketing Manager is responsible for planning and executing integrated marketing initiatives that support BNI’s growth across the region. This role ensures global marketing strategies are effectively implemented while adapting campaigns to meet regional and local market needs.

This is a hands‑on role requiring approximately 20% strategic planning and 80% execution.

Job Responsibilities

Marketing Strategy & Planning (20%)

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, Member engagement, and membership growth across the region.
• Analyze campaign performance, market trends, and competitor activities to recommend improvements and optimize marketing effectiveness.
• Adapt global marketing initiatives to suit regional market needs while maintaining brand consistency.
• Establish marketing KPIs and regularly report on campaign performance and ROI.

Integrated Marketing Campaigns (30%)

• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.

Content, Digital & Brand Management (20%)

• Leverage AI-enabled tools and marketing technologies to improve content creation, campaign effectiveness, workflow efficiency, analysis, and overall productivity while maintaining brand quality and governance standards.
• Manage regional social media channels and content calendars.
• Develop and oversee marketing content across websites, email marketing, social media, presentations, videos, newsletters, blogs, and promotional materials.
• Ensure all marketing communications comply with BNI’s global brand standards.
• Support website content updates and optimize digital content using SEO best practices.

Events, Communications & Partnerships (15%)

• Support the marketing and promotion of regional conferences, leadership events, webinars, recruitment campaigns, and key initiatives.
• Develop promotional campaigns to maximize attendance and engagement.
• Coordinate marketing activities with strategic partners and sponsors where appropriate.
• Support public relations opportunities and media communications across the region.

Regional Support & Stakeholder Management (10%)

• Partner with country leadership teams to support local marketing initiatives.
• Provide marketing frameworks, templates, best practices, and campaign guidance.
• Facilitate knowledge sharing across markets to improve marketing effectiveness.
• Collaborate closely with Global Marketing, Operations, Franchise Development, Communications, Events teams, and external marketing agency partners.

Analytics & Continuous Improvement (5%)

• Monitor and report on campaign performance, lead generation, visitor acquisition, engagement, and marketing ROI.
• Use data and customer insights to improve campaign effectiveness.
• Recommend new marketing initiatives, technologies, and best practices that support business growth
• Any additional duties needed to help demonstrate our core values, drive our vision, and fulfill our mission.

Competencies

• Cross-culture Leadership
• Project Management
• Relationship Building
• Customer Service
• Digital Fluency
• Communication
• Decision Making

Qualifications

Required:

• Business-level English proficiency
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• 5–8 years of marketing experience, preferably within a regional or multi-country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn, Meta Business Suite, Google Analytics, CRM and email marketing platforms, CMS, and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

Preferred:

• Experience within franchising, membership organisations, associations, professional services, or B2B environments.
• Experience supporting both corporate and franchise business models.
• Regional APAC marketing experience.
• Experience managing external agencies, creative partners, and vendors.
• Knowledge of SEO, marketing automation, and marketing performance analytics.

Key Performance Indicators

• Marketing contribution to visitor acquisition and membership growth.
• Campaign ROI and performance.
• Social media growth and engagement.
• Website traffic and content performance.
• Email marketing engagement.
• Event attendance and campaign conversion.
• Brand consistency across APAC.
• Marketing project delivery (on time and within budget).
• Stakeholder satisfaction across regional and country teams.

Physical Demands and Working Conditions:

(Working Conditions apply globally. The Physical Demands section is included to meet U.S. regulatory expectations and may not apply to individuals located outside the United States.)

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Learn more at BNI.com

An equal opportunity employer.