Regional Head of Marketing, APAC

Project Management Institute; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Total package

Skill development opportunities

Global network

Flexible work options

Awards & bonuses

Job summary

Project Management Institute, Inc. in Singapore is seeking a seasoned regional marketing leader to drive growth and revenue worldwide. You will implement regional strategies, enable sales, manage agencies, and collaborate across global teams to optimize campaigns and asset localization.

You will develop KPIs, analyze performance, and guide teams toward outcomes with a strong focus on lead generation and cross-functional alignment in a dynamic, agile environment.

Qualifications

• Bachelor’s degree in marketing or equivalent; MBA preferred.
• Minimum of 10 years of marketing experience; regional/global experience required.
• Experience in a sales environment within a growing global organization.
• Ability to develop high-level marketing strategies.
• Solid understanding of the technical, financial, and operational elements of the organization
• Track record of successful vendor management
• Ability to collaborate across the organization as well as with external partners
• Knowledge of marketing tools and techniques and ability to apply them in an association environment
• Excellent interpersonal and teamwork skills with leadership ability
• Experience in an agile, dynamic, customer-centric environment
• Excellent communication, collaboration, presentation, and negotiation skills
• Proficiency in English
• Possible travel up to 25%.

Responsibilities

• Assist in the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.
• Identifies regional growth opportunities and trends to influence customer development performance.
• Establish sales enablement activities to support pipeline growth with the sales teams.
• Managing direct agency relationships for campaigns localized to regions.
• Serve as the central point of contact for regional marketing for the assigned region.
• Provide line management support Regional Marketing and guidance.
• Define locally meaningful activities and focus on lead generation.
• Develop KPIs and track marketing performance against goals and objectives.
• Establish regional marketing operational processes and governance.
• Develop and maintain knowledge of PMI strategy and solution capabilities.

Skills

Marketing strategy

Lead generation

Vendor management

Cross-functional collaboration

Agile environment

English proficiency

Travel up to 25%

Education

Bachelor’s degree in marketing

MBA preferred

Job description

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

What You’ll Bring To The Role

• Assist in the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions. Working collaboratively with Brand & Product Marketing to activate programs in the region.
• Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance. Adopting a growth mindset for continual improvement of campaigns to drive performance marketing, working closely with the Growth Marketing Manager and other cross functional leaders
• Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
• Managing direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
• Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD. Supporting the regional business team to customize assets to reflect the local market.
• Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
• Define the activities that are locally meaningful, establish awareness of PMI, and focus on lead generation. Contribute to the identification of priorities across regions that positively impact PMI.
• Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments. Provide proactive data analysis for regional recommendations on trends and future opportunities. Working with the Growth Marketing lead and PMI analytics team.
• Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.
• Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
• Working alongside Marketing teams on new activities, to develop and sustain strong relationships with business teams and stakeholders at a global scale. Adopt Marketing Technology and Operations processes and governance, to the extent it is relevant.

Role Qualifications

• Bachelor’sdegree in marketing or equivalent, MBA preferred.
• Minimum of 10 years of marketing experience; regional or global experience required.
• Experience working in a sales environment in a growing global organization or similar product environment.
• Ability to develop high-level marketing strategies.
• Solid understanding of the technical, financial, and operational elements of the organization
• Track record of successful vendor management
• Ability to effectively collaborate across the organization as well as with external partners
• Knowledge of marketing and relationship management tools and techniques with the ability to present and apply them in an association environment and externally on senior management and top executive level.
• Excellent interpersonal and teamwork skills, including demonstrated team-based operational and strategic results, with the ability to lead, retain, and progress staff.
• Experience working in an agile, dynamic, and customer-centric environment.
• Excellent communication, collaboration, presentation, and negotiation skills
• Proficiency in the business language- English.
• Possible travel up to 25%.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.

Join Us And You’ll Get

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.

The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.

Let’s help make the world work better for everyone.

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.