Regional Growth Marketing Manager
Igloo
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Job summary
Igloo is hiring a Regional Growth Marketing Manager to lead enterprise‑grade growth and marketing strategy across Tech Solutions, B2B2C partnerships, and B2C lines. You will architect regional programs supporting partnership ecosystems, enterprise sales, and multi‑market expansion, balancing structured processes with agile execution in a fast‑growing insurtech environment.
You will collaborate across product and commercial teams to shape positioning, run regional launches, and enable sales with
Qualifications
- 5+ years of regional B2B marketing or growth marketing experience.
- Proven track record building enterprise marketing programs and ABM strategies.
- Experience in multi-market expansion and partner ecosystems.
- Strong analytical skills and data-driven decision making.
Responsibilities
- Develop and execute a regional growth marketing roadmap aligned with business goals.
- Build annual and quarterly marketing plans with KPIs tied to pipeline and revenue.
- Partner with regional leadership to prioritize investments and resources.
- Lead B2B demand generation programs for enterprise partnerships and platforms.
- Design campaigns across digital, content, events and partnerships for long sales cycles.
- Implement ABM strategies for strategic partners and enterprise clients.
- Oversee SEO and performance marketing for scalable acquisition and ROI.
- Establish CRM/lifecycle marketing to support lead nurturing and retention.
- Drive channel optimization through data-led experimentation.
- Collaborate with product and sales on positioning and GTM; lead launches.
- Ensure consistent brand and messaging across markets.
- Build reporting dashboards and governance for regional marketing.
- Mentor teammates; align stakeholders across product, sales, and country teams.
Skills
Job description
Igloo is the operating system for insurance in Southeast Asia. Headquartered in Singapore with operations across Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and technology centres in China and India, Igloo provides the AI-powered infrastructure that enables insurers and consumer platforms to build, distribute, and manage insurance products digitally.
The company's proprietary tech stack processes over 80 million policies per month and automates the full insurance value chain, from product configuration and underwriting to claims adjudication and financial reconciliation. Through Igloo Tech Solutions, the company licenses its modular technology solutions to insurers and enterprises, compressing product launch cycles from months to days.
With 1.6 billion cumulative policies facilitated, partnerships with Shopee, Lazada, Tokopedia, GCash, Telkomsel, and 100+ commercial and insurer partners Igloo is building the operating system for the future of insurance.
Igloo has raised over US$100 million in funding from investors including Eurazeo, Openspace Ventures, Tokio Marine, Cathay Innovation, and BlueOrchard. The company has been named Insurtech of the Year at the Asia Fintech Awards in 2023 and 2024, and won twin Insurance Asia Awards in 2025.
Igloo is hiring a Regional Growth Marketing Manager to lead enterprise‑grade growth and marketing strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role is designed for a senior marketing manager who combines strong B2B marketing fundamentals with modern growth and digital expertise..
You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi‑market expansion. This role requires someone comfortable operating in structured, cross‑functional environments while bringing the agility in mindset, process and worflows needed to succeed in a fast‑growing insurtech company.
- Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies
- Build structured annual and quarterly marketing plans with clear KPIs tied to pipeline, revenue, and market expansion
- Partner with regional leadership to prioritize investments and allocate resources effectively
- Lead B2B demand generation programs that drive qualified pipeline for enterprise partnerships and platform solutions
- Design integrated campaigns across digital, content, events, and partnerships to support long sales cycles
- Implement account‑based marketing (ABM) strategies for strategic partners and enterprise clients
- Oversee SEO and performance marketing strategies with a focus on scalable acquisition and measurable ROI
- Establish CRM and lifecycle marketing frameworks that support lead nurturing and retention
- Drive consistent optimization of channel performance through data‑led experimentation
- Collaborate with product and commercial teams to shape positioning, messaging, and go‑to‑market strategies
- Lead regional product launches and enable sales teams with marketing assets and tools
- Ensure consistent brand and messaging alignment across markets
- Build robust reporting frameworks and dashboards to track marketing effectiveness
- Establish marketing processes and governance standards suitable for a regional enterprise environment
- Use data and insights to guide strategic decisions and performance improvements
- Align multiple stakeholders across product, sales, and country teams
- Lead agencies and cross‑market collaborators to deliver high‑quality execution
- Mentor team members and foster a high‑performance marketing culture
Igloo is the operating system for insurance in Southeast Asia. Headquartered in Singapore with operations across Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and technology centres in China and India, Igloo provides the AI‑powered infrastructure that enables insurers and consumer platforms to build, distribute, and manage insurance products digitally.
The company's proprietary tech stack processes over 80 million policies per month and automates the full insurance value chain, from product configuration and underwriting to claims adjudication and financial reconciliation. Through Igloo Tech Solutions, the company licenses its modular technology solutions to insurers and enterprises, compressing product launch cycles from months to days.
With 1.6 billion cumulative policies facilitated, partnerships with Shopee, Lazada, Tokopedia, GCash, Telkomsel, and 100+ commercial and insurer partners Igloo is building the operating system for the future of insurance.
Igloo has raised over US$100 million in funding from investors including Eurazeo, Openspace Ventures, Tokio Marine, Cathay Innovation, and BlueOrchard. The company has been named Insurtech of the Year at the Asia Fintech Awards in 2023 and 2024, and won twin Insurance Asia Awards in 2025.
Igloo is hiring a Regional Growth Marketing Manager to lead enterprise‑grade growth and marketing strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role is designed for a senior marketing manager who combines strong B2B marketing fundamentals with modern growth and digital expertise..
You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi‑market expansion. This role requires someone comfortable operating in structured, cross‑functional environments while bringing the agility in mindset, process and worflows needed to succeed in a fast‑growing insurtech company.
Regional Growth Strategy & Execution
- Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies
- Build structured annual and quarterly marketing plans with clear KPIs tied to pipeline, revenue, and market expansion
- Partner with regional leadership to prioritize investments and allocate resources effectively
- Lead B2B demand generation programs that drive qualified pipeline for enterprise partnerships and platform solutions
- Design integrated campaigns across digital, content, events, and partnerships to support long sales cycles
- Implement account‑based marketing (ABM) strategies for strategic partners and enterprise clients
- Oversee SEO and performance marketing strategies with a focus on scalable acquisition and measurable ROI
- Establish CRM and lifecycle marketing frameworks that support lead nurturing and retention
- Drive consistent optimization of channel performance through data‑led experimentation
- Collaborate with product and commercial teams to shape positioning, messaging, and go‑to‑market strategies
- Lead regional product launches and enable sales teams with marketing assets and tools
- Ensure consistent brand and messaging alignment across markets
- Build robust reporting frameworks and dashboards to track marketing effectiveness
- Establish marketing processes and governance standards suitable for a regional enterprise environment
- Use data and insights to guide strategic decisions and performance improvements
- Align multiple stakeholders across product, sales, and country teams
- Lead agencies and cross‑market collaborators to deliver high‑quality execution
- Mentor team members and foster a high‑performance marketing culture
- 6-8+ years of experience across B2B marketing, growth marketing, digital marketing, and product marketing
- Proven track record running successful enterprise B2B marketing campaigns in high‑growth environments
- Experience working in both multinational corporations and startups, with the ability to bridge structured processes and agile execution
- Deep expertise in demand generation, SEO, performance marketing, CRM, and product marketing
- Strong data and analytical skills, with experience using metrics to drive strategic decisions
- Demonstrated leadership skills and the ability to set priorities across complex regional initiatives
- Excellent stakeholder management and communication skills
- Critical thinker with a strong growth mindset
- Self‑starter with hands‑on execution experience
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