Head of Marketing, Growth Business

NTUC First Campus Co-operative Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

NTUC First Campus Co-operative Ltd invites a seasoned marketing leader to drive Strategy, Brand, and Growth through the Growth Business portfolio. You will own the marketing roadmap, unite brand and demand programs, and shape cross-functional collaboration with BCM, enrolment, and IT teams to deliver measurable ROI.

You will lead a multi-brand marketing team, manage budgets, and translate business goals into integrated campaigns across brand, performance, and lifecycle marketing, with regional

Qualifications

• Bachelor’s degree required with 8+ years in marketing leadership.
• 8+ years of marketing experience with leadership and multi-brand exposure.
• Proven budget ownership and ROI delivery.
• Strong strategic thinking with hands-on in lean teams.

Responsibilities

• Set and own the marketing strategy for Growth Business aligned to roadmap and revenue targets.
• Translate business goals into integrated plans across brand, performance, and campaigns.
• Lead GB marketing budget across portfolio ensuring impact and ROI.
• Lead Growth Business marketing team across brand, performance, and partnerships.
• Collaborate with BCM, enrolment leads, IT and Finance for supported delivery.
• Own analytics, dashboards, and reporting for marketing performance.
• Support new concepts, programmes and market entry marketing.
• Partner with cross-functional teams to align marketing with business needs.

Skills

Marketing leadership

Brand management

Demand generation

Campaign management

CRM & lifecycle marketing

Budget management

Stakeholder management

Strategic planning

Education

Bachelor’s degree in Marketing, Business, Communications, or a related discipline

Tools

CRM platforms

Marketing analytics tools

Job description

A. Marketing Strategy & Leadership

• Set and own the marketing strategy for the Growth Business, aligned to the growth roadmap and revenue targets across all business lines.
• Translate business goals into integrated marketing plans spanning brand, performance and demand generation, campaigns, and creative.
• Own the GB marketing budget across the portfolio, allocating for impact and holding the function to clear return on investment.
• Serve as the marketing lead within the Growth Business leadership team, bringing marketing insight into business and growth decisions.

B. Brand & Positioning

• Own and steward the Changemakers and wider Growth Business brand portfolio, ensuring a distinctive, consistent, and cohesive identity across all lines and touchpoints.
• Set brand and positioning direction for new concepts, programmes, and partnerships.
• Ensure brand standards are upheld across all marketing, campaigns, and creative.

C. Demand Generation & Campaigns

• Own the demand generation engine across all business lines, driving awareness, enquiry, and enrolment through performance marketing and integrated campaigns.
• Lead go-to-market and campaign strategy for the portfolio, ensuring brand and performance work as one to build the brand and drive demand.
• Be accountable for marketing’s contribution to enquiry and enrolment outcomes, working hand in hand with the enrolment teams and, on retention and lifecycle, with BCM.

D. Team Leadership

• Lead, develop, and grow the Growth Business marketing team, spanning brand, creative and partnerships, performance marketing, and brand and campaigns.
• Set team priorities and targets, manage performance, and build individual and collective capability.
• Coordinate the marketing calendar, resourcing, and delivery across all business lines.
• Create a high-performing, collaborative culture within a build-phase team.

E. Stakeholder & Cross-Functional Leadership

• Partner with the Brand & Marketing Department (BCM), which owns CRM marketing and the CLV KPI, along with PR, social media content, and website management for GB, ensuring a clean handshake where GB sets brand and campaign direction and BCM amplifies through the channels it holds.
• Partner with the enrolment leads across CEB, CAE, and SEED, and with business line owners, to align marketing with business needs and conversion goals.
• Work with internal functions, including IT and Finance, to secure the support and systems the function needs.
• Manage external agencies, platforms, and partners to extend the team’s capacity and capability.

F. Data, Insight & Optimisation

• Own marketing analytics, campaign dashboards, and performance reporting for GB’s brand, campaign, and demand generation activity.
• Use data and insight to optimise brand, campaign, channel, and demand generation performance over time.
• Work with BCM on the end-to-end funnel view, drawing on the CRM and CLV data BCM holds, and report marketing performance and pipeline to the CGO and Growth Business leadership.

G. Growth & New Business Support

• Support the marketing of new concepts, programmes, and market entry across segments and new markets.
• Contribute marketing input into new business, partnership, and M&A opportunities across the Growth portfolio.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 8 years’ marketing experience with a track record of leading teams and owning brand, demand generation, and campaigns, ideally in a multi-brand or portfolio environment.Proven breadth across brand, demand generation, and digital and performance marketing, with a working understanding of CRM and lifecycle marketing to partner effectively with BCM.
• Demonstrated people leadership, with the ability to build and develop a small, high-performing team.
• Experience owning a marketing budget and delivering measurable return on investment.
• Strong strategic thinking paired with the willingness to be hands-on in a lean team.
• Excellent stakeholder management and communication skills, with the ability to work across a shared marketing model.
• Experience within education, services, or family-oriented sectors, and exposure to regional Southeast Asian markets, will be advantageous.

Personal Attributes

• A strategic marketer who is equally comfortable setting direction and rolling up their sleeves.
• A strong, credible leader who can build a team and get the best from it.
• Commercially minded and outcomes-focused, with a clear line of sight from marketing to enrolment.
• Collaborative and influential across functions and business lines, and able to make a shared model with BCM work.
• Resilient, adaptable, and energised by a fast-moving, build-phase environment.

Other Skills & Knowledge (Bonus to Have)

• Regional Southeast Asian marketing experience.
• Depth in brand, campaign, or growth marketing.
• Experience operating within a shared or matrixed marketing model across teams.
• Experience marketing in a high-growth, start-up, or new-venture environment.