Regional Challenger Brand Architect | NPD & Growth

FairPrice Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

FairPrice Group is seeking a dynamic Manager (Regional Brand Development) to shape our international brand strategy and lead regional white-space expansion for a Private Label brand. You will own the Brand Strategy, Portfolio, and NPD pipeline while driving regional campaigns and managing brand P&L across markets.

The role requires 6-8 years in FMCG, strong cross-functional collaboration, and a proven track record in regional brand development, with comfort navigating diverse Asian markets.

Qualifications

• Minimum degree in Business or Business Management.
• 6-8 years of FMCG experience with proven track record.
• Experience in regional brand commercial strategy and integrated marketing.
• Experience leading end-to-end NPD lifecycle and launching products across regional markets.
• Strong stakeholder management and cross-functional leadership.
• Experience in diverse Asian markets is preferred.
• Self-starter, resilient and comfortable with ambiguity.

Responsibilities

• Own the brand strategy and product portfolio for regional markets.
• Lead upstream ideation and NPD with a 24-month rolling pipeline.
• Develop regional campaigns and assets to drive growth and launches.
• Own upstream commercial metrics including brand P&L and margins.
• Collaborate with cross-functional teams to translate strategy into GTM plans.

Skills

Brand strategy

NPD / product development

Cross-functional leadership

Marketing analytics

Regional marketing

Education

Bachelor's degree in Business or Business Management

Job description

FairPrice Group is seeking a dynamic Manager (Regional Brand Development) to shape our international brand strategy and lead regional white-space expansion for a Private Label brand. You will own the Brand Strategy, Portfolio, and NPD pipeline while driving regional campaigns and managing brand P&L across markets.

The role requires 6-8 years in FMCG, strong cross-functional collaboration, and a proven track record in regional brand development, with comfort navigating diverse Asian markets.