Regional Business Leader APAC

Eaton Corporation; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Eaton Corporation, based in Singapore, seeks a Regional Business Leader for Exertherm to drive APAC sales strategy and grow thermal monitoring solutions. You will lead regional development, align go-to-market plans with OEMs, partners, and customers, and push for revenue targets.

A master’s degree and 10+ years in business development or technical sales are required, with proven regional experience in industrial sectors. Excellent English communication and MS Office/CRM skills.

Qualifications

• Strong written and verbal communication in English; regional language preferred.
• Master’s degree in a relevant field or equivalent experience.
• 10+ years in business development, sales, or technical marketing.
• Experience in marketing/sales to industrial markets and analytics.
• Proficiency with Microsoft Office and CRM systems (HubSpot preferred).

Responsibilities

• Define, plan, and implement APAC regional sales strategy to meet objectives.
• Drive business development, sales, training, and support for thermal monitoring.
• Create and implement local go-to-market and growth initiatives.
• Achieve sales targets and implement improvement plans as needed.
• Develop annual market development plans aligned to country needs and partners.
• Conduct market, customer, and competitor analysis for forecasting.
• Identify opportunities with customers; offer value-based solutions.
• Build and maintain OEM/installer/service partner networks.
• Own strategy for vertical industries with APAC team and marketing.
• Engage end users and committees to present technical solutions.

Skills

Communication skills

English proficiency

MS Office

CRM tools

Education

Master degree in engineering/related field

Tools

HubSpot

Job description

If you desire to be part of something special, to be part of a winning team, to be part of a fun team – winning is fun. We are looking for a Regional Business Leader, Exertherm, in Eaton’s Electric business, based in Singapore. In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it’s in our values, part of our vision, and our clearly defined aspirational goals.

What you’ll do:

Primary Responsibilities

• Define, plan, and implement the APAC regional sales strategy to meet business objectives.
• Drive business development, sales, training, and support activities to grow thermal monitoring solutions.
• Create, plan, and implement local sales, go-to-market, and strategic business development initiatives aligned with regional priorities.
• Drive achievement of sales targets and implement improvement plans when performance gaps are identified.
• Develop annual market development plans aligned to country market needs and the relevant OEM and partner landscape.
• Conduct market, customer, and competitor analysis to support forecasting and focused plans for segments, solutions, channels, and partners.
• Identify and evaluate opportunities with existing and prospective customers, combining the portfolio offering into value-based solutions.
• Build and maintain partner networks with OEMs, installers, and service partners, including key decision-maker relationships.
• Own strategy development for assigned vertical industries, including segment strategy, growth plan, and sales playbook creation in partnership with the APAC sales team and global marketing.
• Engage end users, consultants, and standards committees to present solutions in a technical context and increase awareness and adoption.
• Drive sales effectiveness through technical and commercial training, knowledge sharing, and cross-collaboration.
• Serve as a trusted advisor and advocate for electrical system health and thermal monitoring solutions.

Qualifications:

Education

• Master degree in electrical engineering, industrial engineering, computer science, business administration, or a related field, or equivalent degree-level experience.

Experience

• At least 10 years of experience in business development, sales, or technical product marketing.
• Experience in technical or commercial marketing and sales into industrial markets, ideally within electrification or power systems.
• Experience in heavy industry and/or critical infrastructure markets such as logistics centers, new energy, battery energy storage systems, airports, or hospitals.
• Strategic sales planning, regional market development, and business development.
• Customer relationship management and value-based solution selling.
• Market analysis, forecasting, and competitive assessment.
• Channel, OEM, installer, and service partner development.
• Strong written and verbal communication skills in English; additional relevant regional language capability preferred.
• Proficiency with Microsoft Office and customer relationship management systems, ideally HubSpot.
• Ability to identify improvement opportunities across own and adjacent functional areas.

Leadership Behaviors

• Collaborative team player with the ability to work independently when needed.
• Agile, confident, thoughtful, and open to bringing forward new ideas.
• Well organized, with the ability to plan workload and meet deadlines.
• Able to deliver projects to defined timescales.
• Detail-oriented, proactive, and collaborative.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.