Regional Brand & Partnerships Manager - Asia

TechConnect GmbH; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TechConnect GmbH in Singapore seeks a Senior Brand & Partnerships Director to elevate a premium Australian Smallgoods brand across Asia. You will lead brand positioning, partnerships, events, and marketing initiatives to translate Australian provenance into brand recognition and growth.

This hands-on role requires a strong network in Singapore's luxury hospitality scene, proven success in brand building, and willingness to travel across Asia to open doors and deliver results.

Qualifications

• Around 5–8 years of relevant experience in luxury hospitality, premium food, wine, champagne, spirits or lifestyle brands.
• A strong network across Singapore’s hospitality and luxury sectors; wider Asian connections are an advantage.
• Demonstrated success in brand building, partnerships and events.
• Strong creative judgement and an understanding of premium positioning.
• A hands‑on operator who can develop a plan, open doors and deliver the details.
• Commercial awareness, budget discipline and strong stakeholder management.
• Willingness to travel across Asia.

Responsibilities

• Brand strategy: Develop and execute the Asia marketing plan, including positioning, storytelling, market priorities and budget.
• Partnerships: Build relationships with luxury hotels, fine-dining restaurants, private members’ clubs, racing and equestrian clubs, and complementary luxury brands.
• Events and experiences: Secure relevant event placements and deliver tastings, chef collaborations, private dinners and brand experiences.
• PR and digital: Manage media, content, social media and selected creator partnerships, turning offline activity into wider brand visibility.
• Commercial support: Work with sales teams and distributors to convert brand interest into listings, trial and repeat orders.
• Execution and measurement: Manage agencies, suppliers and event delivery; track spending, partnership outcomes and commercial contribution.

Job description

Description

About the Role

As a part of our Consumer Business Pillar, you will elevate and grow our premium Australian Smallgoods company across Asia, bringing products crafted from 100% Australian pork to the region’s leading hospitality venues (luxury hospitality, premium F&B, etc) and most prestigious occasions.

You will lead brand positioning, strategic partnerships, events, and marketing initiatives, translating exceptional product quality and authentic Australian provenance into strong brand recognition, market desirability, and sustainable commercial growth.

Work Location: Singapore

Key responsibilities

• Brand strategy: Develop and execute the Asia marketing plan, including positioning, storytelling, market priorities and budget.


• Partnerships: Build relationships with luxury hotels, fine-dining restaurants, private members’ clubs, racing and equestrian clubs, and complementary luxury brands.


• Events and experiences: Secure relevant event placements and deliver tastings, chef collaborations, private dinners and brand experiences.


• PR and digital: Manage media, content, social media and selected creator partnerships, turning offline activity into wider brand visibility.


• Commercial support: Work with sales teams and distributors to convert brand interest into listings, trial and repeat orders.


• Execution and measurement: Manage agencies, suppliers and event delivery; track spending, partnership outcomes and commercial contribution.

Requirements

• Around 5–8 years of relevant experience in luxury hospitality, premium food, wine, champagne, spirits or lifestyle brands.


• A strong network across Singapore’s hospitality and luxury sectors; wider Asian connections are an advantage.


• Demonstrated success in brand building, partnerships and events.


• Strong creative judgement and an understanding of premium positioning.


• A hands‑on operator who can develop a plan, open doors and deliver the details.


• Commercial awareness, budget discipline and strong stakeholder management.


• Willingness to travel across Asia.