Regional Brand & Partnerships Manager - Asia

Techconnect.id; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Techconnect.id is seeking a marketing lead for our luxury hospitality portfolio across Asia, with a focus on Singapore. You will shape brand positioning, forge partnerships with premium hotels, fine-dining venues, private clubs, and luxury brands, and drive events and experiences that translate exceptional product quality into market desirability.

The role requires 5–8 years of relevant experience in luxury brands, a strong Singapore network, and a hands-on approach to planning, opening doors,

Qualifications

• 5–8 years in luxury hospitality, premium food, wine, champagne or lifestyle brands.
• Strong network in Singapore’s hospitality and luxury sectors; Asia connections are a plus.
• Proven record in brand building, partnerships and events.

Responsibilities

• Develop Asia marketing plan including positioning and budget.
• Build relationships with luxury hotels, restaurants, clubs and premium brands.
• Secure event placements and lead tastings and experiences.
• Manage PR, digital content, and creator partnerships.
• Collaborate with sales/distributors to convert interest into listings and orders.
• Oversee agencies and measure outcomes and spend.

Skills

Brand strategy

Partnerships

Event management

PR & digital

Budget management

Job description

About the Role

As a part of our Consumer Business Pillar, you will elevate and grow our premium Australian Smallgoods company across Asia, bringing products crafted from 100% Australian pork to the region’s leading hospitality venues (luxury hospitality, premium F&B, etc) and most prestigious occasions.

You will lead brand positioning, strategic partnerships, events, and marketing initiatives, translating exceptional product quality and authentic Australian provenance into strong brand recognition, market desirability, and sustainable commercial growth.

Work Location: Singapore

Key responsibilities

• Brand strategy: Develop and execute the Asia marketing plan, including positioning, storytelling, market priorities and budget.
• Partnerships: Build relationships with luxury hotels, fine-dining restaurants, private members’ clubs, racing and equestrian clubs, and complementary luxury brands.
• Events and experiences: Secure relevant event placements and deliver tastings, chef collaborations, private dinners and brand experiences.
• PR and digital: Manage media, content, social media and selected creator partnerships, turning offline activity into wider brand visibility.
• Commercial support: Work with sales teams and distributors to convert brand interest into listings, trial and repeat orders.
• Execution and measurement: Manage agencies, suppliers and event delivery; track spending, partnership outcomes and commercial contribution.

• Around 5–8 years of relevant experience in luxury hospitality, premium food, wine, champagne, spirits or lifestyle brands.
• A strong network across Singapore’s hospitality and luxury sectors; wider Asian connections are an advantage.
• Demonstrated success in brand building, partnerships and events.
• Strong creative judgement and an understanding of premium positioning.
• A hands‑on operator who can develop a plan, open doors and deliver the details.
• Commercial awareness, budget discipline and strong stakeholder management.
• Willingness to travel across Asia.