Assistant Brand Manager - Hennessy

LVMH; Singapore; Hybrid; SGD 60,000 - 85,000; Full time

Job summary

Moët Hennessy Singapore invites an Assistant Brand Manager to develop marketing strategies for the Hennessy portfolio, maximize brand equity, and drive growth. You will lead activations, trade partnerships, and on-ground experiences across channels, while managing A&P budgets and collaborating with Sales, Management, and Agencies.

Join a cross-cultural, entrepreneurial environment within LVMH, with mobility opportunities across regions, and a commitment to craftsmanship and responsible tasting.

Qualifications

• 3+ years of Brand Management, Marketing, Trade Marketing, or Category Management experience.
• Experience with brand activations and agency management.
• Strong commercial, marketing, and digital mindset.

Responsibilities

• Develop long-term strategic plan for Singapore markets.
• Define and implement marketing strategies for brands aligned with objectives, equity, dynamics, and consumer-centric principles.
• Lead annual 360° marketing plans including launches, activations, budget allocation, and ROI measurement.
• Collaborate with Commercial and Sales teams to develop channel-specific strategies and trade partnerships.
• Support Senior Brand Manager in executing local marketing calendar and launches.

Skills

Marketing strategy

Brand management

Campaign management

Agency management

Partnership development

Stakeholder engagement

Digital marketing

Analytics

Budget management

Event activation

Education

Bachelor's degree in Business, Marketing, or related discipline

Tools

CRM software

Data analytics tools

Job description

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We're thrilled to announce an opening for an Assistant Brand Manager. Reporting to the Senior Brand Manager, you will be responsible for developing marketing strategies and plans for the Hennessy portfolio to maximize brand equity and drive business growth in the market.

We are looking for an ambitious, dynamic, and detail-oriented marketer who is passionate about building iconic brands. In this role, you will play a critical part in executing the local marketing strategy, driving brand desirability, and accelerating growth for the Hennessy portfolio. A key focus will be leading strategic activations and trade partnerships across channels, while strengthening on-trade and retail visibility through impactful consumer experiences.

You will also be responsible for building strong agency partnerships and leading the flawless execution of brand campaigns and on-ground activations. In addition to managing the A&P budget and monitoring market and consumer trends, you will work closely with Management and Sales teams to achieve business objectives.

At Moët Hennessy, we are committed to creating a workplace where people aspire to grow and thrive. We empower our people, value diverse perspectives, and foster a culture built on inclusivity, honesty, and authenticity.

You will have the opportunity to work in an innovative and cross-cultural environment where you will be encouraged to develop your entrepreneurial mindset and pioneering spirit. We support our people in pursuing their career aspirations and exploring mobility opportunities across countries, as well as within both Moët Hennessy and the wider LVMH Group.

If you want to inspire and be inspired, to craft exceptional experiences while experiencing the very best in craftsmanship, Moët Hennessy is where you'll flourish.

#LI-Hybrid

Job responsabilities

How you will contribute…

1) Marketing & Business Strategy

• Contribute to the development of the long-term strategic plan for Singapore.
• Define and implement marketing strategies for your brands aligned with business objectives, brand equity, market dynamics, and consumer-centric principles across all touchpoints of the consumer journey.
• Drive the creation and execution of annual 360° marketing plans, including product launches, campaign prioritization, experiential concepts, ATL/BTL activations, budget allocation, and ROI measurement.
• Partner closely with the Commercial and Sales teams to develop channel-specific strategies, promotions, visibility programs, and trade partnerships that drive brand desirability and business growth.
• Support the Senior Brand Manager in executing the local marketing calendar, new product launches, and thematic campaigns.

2) Marketing, Digital & PR Activations

• Directly manage end-to-end brand management.
• Lead the conceptualization, planning, and delivery of activation campaigns across various channels (digital, out-of-home media, experiential, visual merchandising, and channel plans) in close collaboration with the Commercial team.
• Develop and execute localized marketing and trade initiatives across key consumer touchpoints, ensuring strong brand visibility and premium consumer experiences.
• Lead holistic amplification plans across paid, owned, and earned channels with a strong audience- and culture-led approach.
• Drive excellence by collaborating with internal and external partners to maximize brand visibility, impact, and consumer engagement while ensuring consistent campaign performance tracking.
• Plan and execute experiential events, trade activations, tastings, and consumer engagement programs to drive brand equity and commercial performance.
• Manage and evaluate Media, PR, and BTL agencies to achieve optimum performance across all executions.
• Monitor various aspects of brand performance through market visits, research, and trade feedback.

3) Partnerships & Stakeholder Management

• Work closely with the other Senior Brand Managers to ensure alignment of priorities, ways of working, communication, and team spirit across the full MH portfolio.
• Be able to articulate and share a clear vision with key stakeholders regarding Singapore consumers, market dynamics, and cultural specificities.
• Cultivate and manage relationships with key stakeholders across the region, Maisons, agencies, customers, and industry influencers.
• Collaborate closely with Customer Marketing teams to ensure effective execution of key brand initiatives and commercial programs.
• Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives (Retail, Finance, Maisons, Media, Digital, E-retail, etc.).
• Promote the SEA markets within the Group through regular communication and influence.

4) Analytics, Financial Management & Operations

• Monitor market, consumer, and channel trends to identify opportunities and risks.
• Track and analyze campaign performance, volume, market share, and ROI to generate actionable insights and recommendations.
• Manage A&P budgets, purchase orders, vendor relationships, and financial tracking to ensure effective investment management.
• Coordinate with Supply Chain, Logistics, and regional stakeholders to ensure product availability and timely delivery of brand assets.

Profile

We are looking for unique and amazing talent. Join us if you have…

• Bachelor's degree in Business, Marketing, or a related discipline.
• 3+ years of experience in Brand Management, Marketing, Trade Marketing, or Category Management, preferably within FMCG, luxury, consumer goods, or wines & spirits industries.
• Experience in project management, brand activations, and agency management.
• Strong commercial, marketing, and digital mindset, with a good understanding of consumer behavior, market trends, and brand performance analytics.
• Experience working closely with Sales and cross-functional stakeholders to drive business growth and brand visibility.
• Understanding of Singapore's consumer landscape, on-trade environment, and premium hospitality channels would be an advantage.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence across functions and levels.
• Results-driven, proactive, and able to manage multiple priorities in a fast-paced environment.
• Fluent in English; proficiency in additional languages would be an advantage.
• Comfortable working outside of regular business hours on occasion.

Additional information

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!