Regional B2B Marketing Leader - Strategy & Growth

Samsung Asia Pte Ltd

Singapore

On-site

SGD 110,000 - 150,000

Full time

14 days+

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Job summary

Samsung Asia Pte Ltd is seeking an experienced Regional Marketing Manager for the One Samsung B2B Team in Singapore. You will develop and execute regional B2B marketing strategies to drive growth, awareness, and lead generation across key verticals.

The role requires strong cross-functional collaboration and a deep understanding of both digital and offline channels. The position offers regional scope, budget ownership, and opportunities to work with sales teams, agencies and subsidiaries to

Qualifications

Degree in Marketing, Business, Communications or related field.
Minimum 8 years of B2B marketing experience, ideally regional.
Strong understanding of B2B marketing across digital and offline channels.
Self-motivated, hands-on and solution-oriented with a can-do attitude.
Able to work in a fast-paced environment and manage complex processes.
Strong communication and stakeholder management with sales, customers, partners and agencies.
Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC).
Familiar with LinkedIn, Google and ABM solutions.
Willing and able to travel regionally as required.

Responsibilities

Develop and execute the Integrated B2B regional marketing strategy and annual plan.
Plan and deliver integrated marketing activities including events, digital campaigns and lead-generation.
Collaborate with Vertical Business Development and local sales teams to translate priorities into marketing programs.
Develop marketing content such as presentations, case studies, references and assets.
Consolidate market, customer and competitor intelligence to identify trends and opportunities.
Monitor industry trends and competitor activities to strengthen B2B positioning.
Drive alignment with regional subsidiaries and provide executive reporting.
Manage regional marketing budget and external agencies for timely execution.
Define, track and report marketing performance and ROI (KPIs).