Regional B2B Growth Marketing Leader

Samsung Southeast Asia & Oceania

Singapore

On-site

SGD 120,000 - 160,000

Full time

14 days+

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Samsung Southeast Asia & Oceania is seeking an experienced Regional Marketing Manager to drive growth through integrated B2B marketing across the region. You will lead strategy, events, digital campaigns, and lead-generation initiatives, working with sales and development teams to translate priorities into effective programs.

The role requires a strong track record in regional B2B marketing, excellent communication, and ability to manage budgets and external agencies.

Qualifications

Degree in Marketing, Business, Communications or a related field.
Minimum 8 years of B2B marketing experience, ideally in a regional role.
Strong understanding of B2B marketing across both digital and offline channels.
Self-motivated, hands-on and solution-oriented with a can-do attitude.
Able to work in a fast-paced environment, manage complex processes and support demanding business requirements.
Strong communication and stakeholder management skills with sales teams, customers, partners and agencies.
Proficient in Microsoft Word, Excel, PowerPoint and Salesforce (SFDC).
Familiar with LinkedIn, Google and Account-Based Marketing (ABM) solutions.

Responsibilities

Develop and execute the Integrated B2B regional marketing strategy and annual plan, aligned with business priorities, sales objectives and revenue growth.
Plan and deliver integrated marketing activities, including customer events, executive engagements, digital campaigns and lead-generation initiatives.
Work closely with Vertical Business Development representatives and local sales teams to translate business and customer priorities into targeted marketing programs.
Develop relevant B2B marketing and sales-enablement content, including presentations, case studies, customer references, sales materials and campaign assets.
Conduct and consolidate market, customer and competitor intelligence to identify trends, opportunities and evolving customer needs.
Monitor industry trends, emerging technologies and competitor activities to strengthen B2B positioning and marketing approach.
Drive alignment with subsidiaries across the region, providing guidance and ensuring consistency with regional priorities.
Review subsidiaries' marketing activities, consolidate key achievements and results, and provide regular executive-level reporting.
Own and manage the regional integrated marketing budget, ensuring effective allocation of resources.
Lead the selection, bidding and management of external agencies and partners, ensuring quality and cost-effectiveness.