Senior Executive/ Assistant Marketing Manager

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) is seeking a Senior Executive/Assistant Marketing Manager to support B2B and project marketing across Southeast Asia.

You’ll translate regional strategies into market activation, develop materials, and drive engagement with developers, architects, and industry partners. The role emphasizes cross-functional collaboration with Sales, Product Marketing, and agencies, while coordinating regional marketing rollout and localization efforts to strengthen brand presence in

Qualifications

• Bachelor's degree or equivalent in marketing, communications or business.
• 4+ years in marketing roles with B2B/project focus.
• Experience engaging architects, designers, developers, or industry partners.

Responsibilities

• Develop and execute B2B marketing strategies for professional and project stakeholders.
• Drive demand generation and support opportunities through the project lifecycle.
• Create marketing materials, case studies and content for commercial initiatives.
• Manage timelines, budgets and deliverables while tracking marketing ROI.
• Plan industry events, partnerships, and engagement activities with stakeholders.

Skills

B2B marketing

Project marketing

Regional marketing

Content marketing

Stakeholder engagement

Cross-functional collaboration

Campaign management

Education

Bachelor's Degree in Marketing, Communications, or Business

Job description

The Opportunity

We are partnering with a leading international consumer and lifestyle organisation to appoint aSenior Executive / Assistant Marketing Managerwithin its regional marketing team.

This role will support and drive B2B and project-driven marketing initiatives, working closely with developers, design professionals, commercial partners, and internal stakeholders across Southeast Asia. You will play an important role in strengthening brand preference, influencing project opportunities, and translating regional strategies into effective market activation.

Theappointment level will be determined based on the successful candidate's experience, capabilities, and level of project ownership.

About the Company

Our client is an established international organisation with a strong presence across Asia. Known for its focus on quality, design, and innovation, the business continues to strengthen its regional marketing capabilities and expand its presence within the B2B and project segment.

Key Responsibilities

B2B & Project Marketing

• Support and execute B2B marketing strategies targeting key professional and project stakeholders.
• Drive specification-led demand generation and support opportunities throughout the project lifecycle.
• Develop marketing materials, presentations, case studies, and project-focused content to support commercial initiatives.
• Manage project timelines, stakeholders, budgets, and deliverables while monitoring pipeline impact and marketing effectiveness.

Stakeholder & Industry Engagement

• Develop engagement initiatives targeting architects, designers, developers, operators, and other industry stakeholders.
• Plan and execute industry events, partnerships, roundtables, and targeted engagement activities.
• Build and maintain relationships with relevant professional communities and industry partners.
• Support initiatives that strengthen brand positioning within premium project environments.

Regional Marketing & Activation

• Support the rollout of regional B2B marketing initiatives across Southeast Asia.
• Coordinate with regional and local teams to ensure effective localisation and market execution.
• Partner with Sales, Product Marketing, agencies, and commercial teams to align marketing activities with business priorities.
• Share market insights and execution learnings to continuously improve regional initiatives.

Content, PR & Partnerships

• Develop B2B content including project case studies, industry collaborations, and thought-leadership initiatives.
• Partner with agencies, media, and relevant industry platforms to enhance brand visibility and credibility.
• Translate technical and product propositions into compelling customer-facing stories.

Project & Stakeholder Management

• Coordinate multiple cross-functional projects and ensure clear ownership, timelines, and deliverables.
• Track project leads, engagement, marketing ROI, and contribution to the commercial pipeline.
• Proactively identify risks and dependencies and work with stakeholders to resolve execution challenges.
• Maintain effective communication across regional teams, local markets, agencies, and commercial stakeholders.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• At least 4 years of relevant marketing experience, with appointment at Senior Executive or Assistant Marketing Manager level depending on the successful candidate's experience, capabilities, and level of project ownership.
• Experience inB2B marketing, project marketing, regional marketing, or other commercially focused marketing rolesis preferred.
• Exposure tobuilding materials, architecture & design, interior solutions, hospitality, property, premium lifestyle, or other project-driven industrieswill be advantageous.
• Experience engaging developers, architects & designers (A&D), consultants, hospitality operators, dealers, or other project stakeholders is advantageous.
• Strong project management skills with the ability to coordinate multiple stakeholders, timelines, and deliverables.
• Strong communication, interpersonal, and relationship-building capabilities.
• Commercially minded with an ability to connect marketing activities to leads, project opportunities, and business outcomes.
• Experience in events, partnerships, PR, or content marketing will be advantageous.
• Proactive, resourceful, and comfortable working within a regional and cross-functional environment.

What's on Offer

• Regional marketing exposure across Southeast Asia.
• Opportunity to develop strong B2B and project marketing capabilities.
• Exposure to the architecture, design, property, hospitality, and professional ecosystem.
• Collaborative environment with close interaction across Sales, Marketing, regional teams, and external partners.
• Career development opportunities within an established international organisation.

The position is open at eitherSenior Executive or Assistant Marketing Manager level, depending on the successful candidate's experience and capabilities.

JC
Reg. No. R23116145
BeathChapman Pte Ltd
Licence no. 16S8112