Regional Advertising Measurement Lead

Grab; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Grab is seeking a senior advertising measurement leader to drive end-to-end design, deployment, and conclusions of measurement initiatives across regional teams. You will create practical frameworks, guide conversations with advertisers and agencies, and craft data-driven dashboards for senior stakeholders to influence strategic decisions.

You will develop measurement plans for key accounts, focusing on real-world business outcomes, and contribute thought leadership by translating campaign

Qualifications

• Five to ten years in media measurement, advertising analytics, or related fields.
• Hands-on experience with marketing mix modelling, attribution, brand-lift, or incrementality testing.
• Ability to analyze large, complex datasets and translate findings into actionable recommendations.
• Deep understanding of the digital advertising ecosystem and evolving measurement challenges.
• Strong ability to present technical findings to senior clients, agencies, and commercial stakeholders.
• Experience managing multiple measurement projects across regional and country teams.
• Ability to engage AI tools to enhance productivity and workflows.
• Fluency in English for client-facing and cross-functional collaboration.

Responsibilities

• Lead end-to-end design, deployment, and conclusion of advertising measurement initiatives.
• Create actionable best practices and frameworks for measurement methodologies.
• Guide advertiser and agency conversations, presenting insights and consulting sales on studies.
• Synthesize raw data into narratives and build dashboards influencing senior stakeholders.
• Develop measurement plans for key accounts focusing on real-world business outcomes.
• Provide data-driven pitches supporting marketing and sales enablement across regional teams.
• Analyze campaign insights to create thought leadership materials for GrabAds solutions.

Skills

Media measurement

Advertising analytics

Data analysis

Communication with stakeholders

Project management

Job description

Grab is seeking a senior advertising measurement leader to drive end-to-end design, deployment, and conclusions of measurement initiatives across regional teams. You will create practical frameworks, guide conversations with advertisers and agencies, and craft data-driven dashboards for senior stakeholders to influence strategic decisions.

You will develop measurement plans for key accounts, focusing on real-world business outcomes, and contribute thought leadership by translating campaign