Public Relations Consultant (Assistant Manager) at Emplifi

Emplifi; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Emplifi in Singapore is seeking a Public Relations Consultant (Assistant Manager) to own client accounts and campaigns, delivering strategic PR counsel and high-quality execution across multiple projects. You’ll guide junior team members, manage deadlines, and lead media outreach to secure impactful coverage.

The role emphasizes strong writing, communication, and organisational skills to align with clients’ business objectives and drive results.

Qualifications

• Strong writing and communication skills essential.
• Ability to manage client relationships and campaigns under tight deadlines.
• Proven media relations and storytelling capabilities.

Responsibilities

• Lead and manage PR campaigns from strategy to evaluation.
• Serve as a key contact for day-to-day client accounts and provide strategic PR counsel.
• Develop media relations strategies and secure high-impact coverage.
• Create strategic decks, timelines, media lists, and coverage reports.
• Build and maintain relationships with clients, media, influencers and stakeholders.
• Identify media trends and opportunities to support client objectives.
• Oversee PR materials: media pitches, press releases, spokesperson profiles, fact sheets.

Skills

Media relations

Strategic PR

Client management

Writing & editing

Team leadership

Education

Bachelor's in Communications/PR

Job description

Public Relations Consultant (Assistant Manager) at Emplifi in Singapore, S00, SG. This Full time on site position offers great opportunities for career growth.

Brand Cellar is an integrated PR and marketing communications firm specializing in media relations, marketing solutions, strategies and creativity with over 25 years of experience. The company has worked with clients in many industries, with more than 300 F&B establishments, as well as serving a vast profile of lifestyle clients in electronics, health, beauty & wellness, art and real estate sectors. Our Clientele includes Michelin Guide Singapore, Paradise Group, Jumbo Seafood Group, Suntory F&B International, The Capitol Kempinski Hotel and many renowned brands.

The Role

As an Assistant Manager, you will take ownership of client accounts and campaigns, providing strategic PR counsel while ensuring high-quality execution across multiple projects. You should be confident in managing client relationships, leading project workflows, and guiding junior team members while working effectively under tight deadlines. Strong writing, communication, media relations, and organisational skills are essential, together with the ability to identify opportunities and deliver results that support clients’ business objectives.

Responsibilities

• Lead and manage PR campaigns from strategy and planning through to execution and evaluation
• Manage day-to-day client accounts, acting as a key point of contact and providing strategic PR counsel
• Develop and execute media relations strategies to secure relevant and high-impact media coverage
• Develop strategic decks, campaign plans, timelines, media lists, status reports and coverage reports
• Build and maintain strong, long-term relationships with clients, media contacts, influencers and industry stakeholders
• Identify and leverage media trends, news opportunities and industry developments to support client objectives
• Develop and oversee high-quality PR materials including media pitches, press releases, spokesperson profiles, fact sheets and key messaging
• Lead media pitching and proactively secure top-tier opportunities across brand, profile and product stories
• Plan and oversee media events, media tours and other PR activations
• Provide guidance, coaching and support to junior team members and review work to ensure quality and accuracy
• Manage multiple client accounts and projects effectively, ensuring deliverables are completed on time and to a high standard
• Support new business development, including proposal development, client presentations and pitch opportunities
• Track campaign performance and provide clients with insights and recommendations to improve PR outcomes