Senior Public Relations Consultant, Singapore (Freelance)

Praytell; Singapore; On-site; SGD 83,000 - 165,000; Full time

Job summary

Praytell is actively building its bench of senior, Singapore-based PR consultants for future projects. This evergreen freelance opportunity focuses on high-level strategy with hands-on execution, advising C-suite clients and guiding media relations to secure meaningful coverage.

We seek directors or above with deep Singapore media knowledge and established relationships across tier-one business, FMCG, and marketing media.

Qualifications

• Director-level or above experience in PR and communications, ideally within an agency or consultancy environment.
• Deep knowledge of the Singapore media landscape.
• Established relationships across tier-one business, FMCG, marketing and trade media, with broader regional relationships a plus.
• Experience leading high-profile corporate and brand announcements from strategy through execution.
• Strong executive presence and confidence working directly with C-suite clients.
• A track record of securing meaningful earned media coverage.
• Strong storytelling, writing and media instincts.
• Ability to move comfortably between strategic counsel and hands-on execution.
• Ability to get up to speed quickly, work autonomously and thrive in fast-moving environments.

Responsibilities

• Provide senior-level PR counsel to clients, including C-suite and senior stakeholders.
• Develop PR strategies, narratives and media approaches rooted in client objectives and the local market.
• Lead PR strategy and media relations for corporate and brand announcements, launches and other key moments.
• Translate client objectives into compelling stories, pitches and earned media opportunities.
• Own hands-on media relations, including media targeting, outreach, follow-up and securing coverage.
• Leverage and build relationships with journalists and editors across Singapore.
• Identify relevant trends, news hooks and proactive opportunities for clients.
• Adapt global and regional PR strategies for the Singapore market.
• Develop messaging, media materials and briefing documents as needed.
• Jump into fast-moving workstreams and collaborate closely with a lean team.

Skills

Director-level PR

C-suite counsel

Media relations

Storytelling & writing

Job description

Praytell is building our bench of senior, Singapore-based PR consultants to support client work as opportunities arise. This is an evergreen opportunity rather than an opening tied to one specific assignment, and we’re always interested in connecting with experienced PR and media professionals for future projects.

Our Singapore team is lean and growing, so we’re looking for consultants who can balance senior-level strategic counsel with hands-on execution. You should be comfortable advising C-suite clients, shaping PR strategy and narratives, then rolling up your sleeves to lead media relations and land meaningful coverage.

Deep knowledge of the Singapore media landscape is essential, along with strong relationships across tier-one business, trade and regional media, particularly across FMCG and marketing.

What You’ll Do

• Provide senior-level PR counsel to clients, including C-suite and senior stakeholders
• Develop PR strategies, narratives and media approaches rooted in client objectives and the local market
• Lead PR strategy and media relations for corporate and brand announcements, launches and other key moments
• Translate client objectives into compelling stories, pitches and earned media opportunities
• Own hands-on media relations, including media targeting, outreach, follow-up and securing coverage
• Leverage and build relationships with journalists and editors across Singapore
• Identify relevant trends, news hooks and proactive opportunities for clients
• Adapt global and regional PR strategies for the Singapore market
• Develop messaging, media materials and briefing documents as needed
• Jump into fast-moving workstreams and collaborate closely with a lean team

What We’re Looking For

• Director-level or above experience in PR and communications, ideally within an agency or consultancy environment
• Deep knowledge of the Singapore media landscape
• Established relationships across tier-one business, FMCG, marketing and trade media, with broader regional relationships a plus
• Experience leading high-profile corporate and brand announcements from strategy through execution
• Strong executive presence and confidence working directly with C-suite clients
• A track record of securing meaningful earned media coverage
• Strong storytelling, writing and media instincts
• Ability to move comfortably between strategic counsel and hands-on execution
• Ability to get up to speed quickly, work autonomously and thrive in fast-moving environments

Because this is an evergreen freelance opportunity, timing, scope and hours will vary by project. Even if there isn’t an immediate assignment that aligns with your experience and availability, we’d still love to connect and keep in touch for future opportunities.