Public Relations Account Executive

Yap Global LTD; Singapore; Hybrid; SGD 40,000 - 60,000; Full time

Benefits offered by this job

Annual holiday allowance

Your birthday off

Flexible working: WFH days

Co-working space

Private healthcare

Social events

Annual offsite

Travel opportunities to conferences

Ongoing training & development

Global team experience

Job summary

YAP Global is seeking a superstar Account Executive to join our international PR and communications team in a hybrid setup in Singapore. You will research, write, and pitch compelling press material across fintech and crypto clients, coordinating media interviews and delivering strategic PR campaigns.

The role requires 1–2 years of related experience, a strong command of storytelling, and the ability to work under pressure while maintaining meticulous attention to detail.

Qualifications

• 1–2 years of experience or educational background in Public Relations, Communications or Journalism.
• Knowledge of fintech, blockchain or cryptocurrency space or willingness to learn.
• Outstanding organisational, multi-tasking and time-management skills.
• Strong attention to detail: spelling, grammar and proofreading.
• High motivation and ability to work independently under pressure.
• Strong news sense and storytelling ability.
• Creativity, strategic thinking and innovation.
• Strong interpersonal skills when dealing with clients and media.

Responsibilities

• Research and write press releases, news stories, articles, case studies and opinion pieces.
• Monitor media coverage and report results to the team and clients.
• Pitch clients’ stories to strategic media outlets to boost coverage and awareness.
• Proactively arrange interviews and editorial meetings with key journalists for clients’ spokespeople, in person or over the phone.
• Assist in developing creative ideas for PR campaigns and clients, crafting and executing media strategies.
• Liaise on behalf of clients and represent them with the media as needed.
• Analyse PR coverage and provide written wrap-up reports.

Skills

Press release writing

News writing

Media relations

Pitching to media

Storytelling

Interpersonal skills

Education

Public Relations / Communications / Journalism background

Tools

Telegram

Slack

X (Twitter)

Discord

Job description

YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global’s mission is to tell stories that build trust.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for a superstar Account Executive.

We tell stories that build trust.

Keyresponsibilities:

• Researchandwritepressreleases,newsstories,articles,casestudies,andopinionpieces
• Monitormediacoverageandreportresultstothewiderteamandclients
• Pitchingclients’storiestostrategicmediaoutletstoboostcoverageandawareness
• Proactivelyarrangeinterviewsandeditorialmeetingswithkeyjournalistsforclients’spokespeople–beitinpersonoroverthephone.
• AssistingindevelopingcreativeideasforPRcampaignsandclients,craftingandexecutingmediastrategies
• Betheliaisononbehalfofclientsandrepresentationofaclientwiththemediaasandwhenrequired
• AnalysingPRcoverageandprovidingwrittenwrapupreports

• Candidate must have the right to work in Singapore
• At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
• Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
• Outstanding organisational, multi-tasking and time-management skills
• Strong attention to detail: be excellent at spelling, grammar and proof-reading
• High motivation and the ability to work independently under pressure
• Strong news sense and a knack for storytelling
• Flair for creativity, strategic thinking and innovation

• Strong interpersonal skills when dealing with clients and media
• Willing to communicate with memes
• Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord)

• Competitive Salary - benchmarked and reviewed biannually
• Annual Holiday Allowance - 25 days, plus public holidays
• Your birthday off, to treat yourself!
• Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
• Co-working Space - we work three days from the office
• Private Healthcare provided by Cigna
• Social events to connect with your colleagues
• Annual company offsite (last offsite we went to a Safari Park!)
• Travel Opportunities - potential to attend key conferences in major global cities
• Ongoing Training & Development
• Global Team - The opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world