Public Relations Account Executive Singapore (On-Site)

Text100 (now Archetype); Singapore; On-site; SGD 42,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

Duvet days

Wellness fund

Mobile allowance

Get-A-Life-Day

Archetype Anywhere: 4 weeks remote per

Job summary

Archetype is seeking an Account Executive to craft and execute PR campaigns, interfacing with client contacts and media on a daily basis. You will align PR strategies with business goals, manage day-to-day communications, and work across internal teams to deliver results for B2B and B2C technology clients.

You will contribute to campaign strategy, media relations, and content development while mentoring junior staff and supporting new business opportunities.

Qualifications

• 1-4 years agency experience in PR (B2B and B2C)
• Experience with technology and corporate clients desired
• Strong project, team and client management skills
• Impeccable writing and editing ability
• Understanding of media landscape and influencer relations
• Degree or equivalent in PR/Communications/Marketing/Business/Journalism

Responsibilities

• Collaborate with account managers to design and execute strategic PR plans for clients
• Manage day-to-day client communications and liaise between clients and internal teams
• Identify opportunities for campaign optimization and growth within existing accounts
• Develop media materials, including press releases and briefings
• Monitor media coverage and provide client reports and insights
• Coordinate events, press conferences and media interviews
• Mentor junior team members and contribute to their development
• Support new business pitches with research and presentation materials

Skills

PR strategy

Media relations

Content writing

Account management

Education

PR/Communications degree

Job description

We are Archetype Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 21 offices around the world that work together knowing that our clients’ success is our success.

We are Archetype Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. Our standards are high, and we work with the best. We encourage curiosity. We celebrate ambition. We value kindness above all else. We are self-motivated storytellers who are unafraid to break new ground with strategic, creative campaigns. Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.

About You

We are looking for a skilled and strategic communications professional to join our team as an Account Executive. You are a creative thinker who excels at developing and executing PR campaigns that drive results. You understand the importance of aligning PR strategies with broader business goals and can navigate complex challenges with ease. You will interface with client contacts, and media relations on a day-to-day basis, regularly drafting press, or public-facing communications and content. You will maintain insights and gain understanding of industry trends, competitors, and other macro-factors through research and media monitoring. ensuring that your strategies are always informed and impactful.

What You Do

• Collaborate with Account Managers to develop and execute strategic communication plans that align with client objectives.
• Assist in managing day-to-day client communications and act as a liaison between clients and internal teams to ensure smooth project execution.
• Proactively identify opportunities for campaign optimization and growth within existing client accounts.
• Support the development of media materials, including press releases, pitches, and briefing documents.
• Monitor media coverage and provide regular reports and analysis to clients.
• Assist in coordinating events, press conferences, and media interviews.
• Mentor and provide guidance to junior team members, helping to develop their skills and expertise.
• Contribute to new business pitches by conducting research, preparing presentation materials, and participating in client meetings

What You Offer

• You have 1-4 years of agency experience in B2B and B2C PR
• Deep experience working with B2B and B2C clients in the technology and corporate sectors.
• You possess a blend of strong project, team and client management skills, media and influencer relations, impeccable writing, and a good understanding of the commercial aspects of account management.
• You are a self-motivated, driven, collaborative and creative individual who would jump into anything with both feet.
• A passion for continual learning, genuine communications and a great sense of humour.
• You have PR in your DNA, content skills at the centre of your consulting toolkit, and possess the ability to flex into social and digital;
• Degree or equivalent, ideally in the field of PR, Communications, Marketing, Business or Journalism;
• Excellent written and spoken English.

Why Choose Archetype

• Work with colleagues from 21 offices worldwide
• Access ongoing learning and development
• Join a team that values curiosity, ambition, and kindness
• A robust well being plan that includes health insurance coverage and employee assistance program
• Take advantage of your duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
• Archetype Anywhere: work from anywhere policy for up to 4 weeks a year
• $200 Wellness Fund
• Mobile allowance
• GALD Get-A-Life-Day: 2 hours off per month to start work late or end early