Proposition Manager, Acquisition & Partnerships

Maybank; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maybank Singapore is seeking an experienced Growth & Acquisition professional to shape how we acquire customers and build long-term relationships. You will work in an agile squad across Maybank Singapore, Etiqa, MSSG and other Group stakeholders to create integrated solutions for priority segments.

The role focuses on translating customer insights into commercially viable propositions, testing concepts and delivering measurable acquisition outcomes.

Qualifications

• Bachelor’s degree in Business, Banking, Finance, Engineering, IT or related discipline.
• 5–8 years of experience in customer acquisition, proposition, partnerships, growth strategy or digital banking.
• Experience in customer segmentation, research, proposition design and customer-centric product development.
• Strong commercial judgement, analytical ability and data-driven decision-making.

Responsibilities

• Identify acquisition opportunities across priority customer segments and translate into growth initiatives.
• Develop customer propositions, acquisition concepts and ecosystem strategies.
• Source, evaluate and activate strategic partnerships to expand reach and value.
• Apply research, market intelligence and data insights to shape initiatives and prioritise opportunities.
• Develop business cases, campaign mechanics and customer journeys.
• Coordinate product, digital, marketing, operations, compliance and partners to take ideas to market.
• Execute acquisition, awareness and partnership initiatives across channels.
• Lead pilots and A/B tests and decide on improvements, scaling or stopping.

Skills

Collaboration

Teamwork

Adaptable

Education

Bachelor's degree

Job description

Job Description

Join Maybank Singapore’s Deepen & Grow Customer Base squad and help shape how we acquire customers and build valuable, long-term relationships.

Operating as an agile squad, we identify growth opportunities, develop propositions and partnerships, test concepts in market and scale successful solutions into the business. You will work across Maybank Singapore, Etiqa, MSSG and other Group stakeholders to create integrated solutions for priority customer segments.

This is an end-to-end proposition role for someone who enjoys translating customer insights and market opportunities into commercially viable propositions and measurable acquisition outcomes.

Job Responsibilities

• Identify acquisition opportunities across priority customer segments and translate them into actionable growth initiatives.
• Develop customer propositions, acquisition concepts and ecosystem strategies that differentiate Maybank and meet customer needs.
• Source, evaluate and activate strategic partnerships that expand reach, relevance and customer value.
• Apply customer research, market intelligence, commercial analysis and data insights to shape initiatives and prioritise opportunities.
• Develop business cases, campaign mechanics, customer journeys and implementation plans.
• Coordinate product, digital, marketing, operations, compliance and partner stakeholders to take concepts from idea to market.
• Execute acquisition, awareness and partnership initiatives across relevant channels.
• Lead pilots and A/B tests across propositions, offers, messages, channels and journeys, and recommend what to improve, scale or stop.
• Monitor acquisition performance and recommend improvements based on measurable outcomes.
• Own assigned initiatives from ideation through implementation and post-launch review.
• Drive collaboration across Maybank Group to develop integrated banking, insurance and investment solutions for target segments.

Job Skills

• Collaboration
• Teamwork
• Adaptable

Job Requirements

• Bachelor’s degree in Business, Banking, Finance, Engineering, Information Technology or a related discipline.
• 5 to 8 years of experience in customer acquisition, proposition or product management, partnerships, business development, growth strategy, digital banking, consulting or a related field.
• Experience in customer segmentation, research, proposition design and customer-centric product development.
• Strong commercial judgement, analytical ability and data-driven decision-making skills.
• Good understanding of market research, competitive analysis and experimentation.
• Strong stakeholder and project management skills, with the ability to collaborate across entities and deliver market-ready solutions.
• Independent, self-driven and comfortable working across ambiguity and multiple priorities.