Product Marketing Manager, Performance Products

TikTok; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

TikTok is seeking a Product Marketing Manager for Performance Products in Singapore to own product growth and adoption in SEA, collaborating with sales to translate performance insights into actionable GTM plans. The role includes creating training materials and marketing collaterals, and aligning with regional and global teams to drive product strategy.

Ideal candidates bring 5+ years in product marketing and a data-driven mindset, with strong communication, and the ability to influence

Qualifications

• 5 years of experience in product marketing, product strategy, or digital advertising with strong brand marketing focus.
• Proven ability to influence cross-functional teams.
• Ability to set priorities, solve problems, multi-task and work independently.
• Thrives in a fast-paced, often ambiguous environment and is a flexible team player.
• Excellent communication and interpersonal skills.
• Commercial, data-driven mindset with experience conducting market research and building business cases.

Skills

Product marketing

Cross-functional influence

Prioritization & problem-solving

Fast-paced environment

Communication skills

Data-driven market research

Job description

Product Marketing Manager, Performance Products

Location:

Employment Type:

Regular

Job Code:

A21270A

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Responsibilities

TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty. This role will cover SEA Performance Products.

• Own product growth and adoption for specific TikTok ad products and/or measurement products in SEA.
• Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
• Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
• Plan and deliver product training to sales teams and develop product marketing collaterals.
• Act as the voice of the market to the product team; analyze, evaluate and synthesise market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Qualifications

Minimum Qualification(s):

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, problem solving, multi-task and work independently.
• Flexible team player who thrives in a fast-paced, often ambiguous, environment.
• Excellent communication and interpersonal skills.
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.

Preferred Qualification(s):

• Experience in digital marketing business for performance campaigns.
• Possess a strong knowledge of trends in the industry and a strong understanding of client's digital marketing objectives for these industries.
• Ability and desire to solve complex problems with data and quantitative analytical skills.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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