Product Marketing Manager (Label/Material)

Brady Corporation Asia Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Brady Corporation Asia Pte Ltd in Singapore seeks a senior product manager to own the materials/labels portfolio across Asia. You will analyze market trends, define requirements and influence the product roadmap through new product development, with cross-functional leadership across regional marketing, sales, R&D, and operations.

The role emphasizes launching new materials, optimizing pricing, creating compelling marketing deliverables, and driving regional replication and continuous

Qualifications

• Bachelor's degree in Polymer Materials, Polymer Chemistry, Material Science or related technical field.
• Minimum 5 years in B2B, preferably in product management or related technical/services roles.
• Solid experience in labeling solutions, adhesives, or specialty films.

Responsibilities

• Lead market research to identify trends, opportunities, and customer needs in Asia.
• Define and influence product roadmap with NPD from ideation to post-launch follow-up.
• Drive material launches with cross-functional coordination (R&D, field trials, regulatory tests, sales readiness).
• Monitor material business performance and pricing; collaborate with Global Product Manager to align regional requirements.

Skills

Product management

Market research

New product development

Marketing strategy

Cross-functional teamwork

Education

Bachelor's degree in Polymer Materials

Master's degree (advantage)

Job description

This person will be the key person to manage product label and material product category to grow revenue and market share in Asia. He (or She) needs to analyze customer/market competition and technology, identify and prioritize customer requirements, influence product roadmap with proper NPD (New Product Development) execution, drive business growth with solid marketing initiatives.

Market research and insights

• Lead VOC (Voice of Customer) to understand industry trends, challenges and gaps in materials/labels applications, identify customer applications/ needs and business opportunities.
• Understand of market competition and price.
• Draft market requirement specifications for unmet local needs.
• Define portfolio strategy and product roadmap proposal, influence/ align with key stakeholders (regional commercial team & global team).
• Drive priority for customization projects with strong commercial justification (business case).
• Lead/ manage new material NPD process (from ideation till post launch follow up), call/ lead committee review meetings to move along the process

New Material Launch & Replication

• Own/ drive new material commercial launch, by coordinating necessary cross team activities (R&D activities, field trials, regulation tests, OP and sales readiness, trainings…) following NPD process.
• Define new materials price positioning_ value based approach.
• Build effective marketing deliverables: application playbook, competition assessment, sales tools, presentations, portfolio lifecycle (phase-in and phase-out) management
• Drive effective replication across the region with clear enablement (where, solid tools and success cases…).
• Post launch monitoring and improvement actions.

Material business management

• Proactively monitor material business performance (Unit/Rev/Margin), propose and drive solid actions like mitigation plans, campaigns, and re-positioning.
• Manage standard product pricing to balance market competitiveness and healthy margins.
• Drive localization initiatives (e.g., local sourcing, local converting) to enhance product cost-competitiveness and speed-to-market in Asia.
• Escalate and lead the resolution of top-quality issues to secure business continuity.
• Proactively engage Global Product Manager (GPM) to align portfolio/ roadmap with solid regional requirements.

Relationships:

Internal:

• Within region: Regional marketing, Country Sales/ R&D/ Operations, Technical support, Marcoms

Education:

University degree (Bachelor) in Polymer Materials, Polymer Chemistry, Material Science, or a related technical field. A Master’s degree or an additional Business Management degree will be an advantage.

Experience required:

Minimum 5 year working experience in B2B business from one or more of the following areas:

• Product management (preferred)
• Business development/ Sales role with proven record or Technical service area, with strong desire into a product management role

Industry experience:

• Solid experience in the Label or Material business industry.
• Background working within a Supplier (e.g., adhesive/film suppliers) or from a Customer/Converter side
• Strong product and application knowledge in labeling solutions, adhesives, or specialty films.

Languages:

• Multi/lingual: Fluent in English (both verbal and in writing) and Mandarin