Product Marketing Manager

SINGAPORE TELECOMMUNICATIONS LIMITED; Singapore; Sur place; SGD 90 000 - 150 000; Plein temps

Résumé du poste

Singtel in Singapore is seeking a Product Marketing Manager to own the product portfolio, drive strategy, pricing, GTM and lifecycle management to grow the business.

You will collaborate with Sales, IT, Consumer Operations and Marketing to launch market-leading mobile plans that attract customers, improve retention and raise ARPU. 3–5 years in product marketing/PM; strong analytics; Excel/PowerPoint; Power BI is a plus.

Qualifications

• Bachelor's degree in business, marketing, finance, economics or related field.
• 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and GTM initiatives.
• Strong commercial acumen with P&L and business performance experience.
• Experience developing business cases and lifecycle management plans.
• Strong analytical skills to translate data into insights and decisions.
• Experience with market research and competitive analysis.
• Strong project management and cross-functional collaboration.

Responsabilités

• Own end-to-end product portfolio strategy, pricing, P&L and lifecycle management.
• Develop and evolve mobile price plans and commercial policies.
• Lead go-to-market planning and execution for launches and campaigns.
• Monitor performance with regular reporting and actionable insights.
• Conduct market research to identify trends, opportunities and innovations.
• Develop business cases evaluating viability and cannibalization.
• Design campaigns and sales enablement materials to drive acquisition and ARPU growth.
• Collaborate with Sales, Marketing, IT and Operations for launches and readiness.
• Define processes to improve governance and efficiency; manage escalations.

Connaissances

Product portfolio management

Pricing strategy

Go-to-market planning

P&L management

Market research

Competitive analysis

Business case development

Stakeholder management

Cross-functional collaboration

Project management

Presentation & storytelling

Data-driven decision making

Formation

Bachelor's Degree in Business, Marketing, Finance, Economics or related

Outils

Power BI

Excel

PowerPoint

Description du poste

As the Product Marketing Manager , you will own product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximize customer acquisition, retention and profitability.

How You will Make An Impact:

• Own the end-to-end product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
• Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
• Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
• Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
• Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
• Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalization.
• Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
• Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
• Define and improve business processes to enhance product governance and operational efficiency.
• Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
• Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

• Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
• At least 3-5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle management plans.
• Strong analytical skills with the ability to translate data into commercial insights and business decisions.
• Experience conducting market research and competitive analysis.
• Strong project management and execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, communication and strategic storytelling skills.
• Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
• Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.